IBM vs Pepsi

The IBM logo, designed by Paul Rand, is a masterpiece of corporate identity. The horizontal stripes represent speed and dynamism, while the bold, slab-serif typeface conveys stability and trust. It is a timeless design that has remained relevant for decades, proving that a well-thought-out typographic logo can be just as powerful as an icon. The design is professional, authoritative, and perfectly...

The Pepsi globe has undergone many iterations, but the current design is a clean, modern take on its classic identity. The use of red, white, and blue is iconic, and the circular shape is highly versatile for packaging and digital media. The design feels energetic and youthful, perfectly aligning with the brand's target demographic. It is a great example of how a brand can refresh its look while m...