Pepsi vs Nike

The Pepsi globe has undergone many iterations, but the current design is a clean, modern take on its classic identity. The use of red, white, and blue is iconic, and the circular shape is highly versatile for packaging and digital media. The design feels energetic and youthful, perfectly aligning with the brand's target demographic. It is a great example of how a brand can refresh its look while m...

The Nike 'Swoosh' is the definitive example of an abstract logo that conveys movement and speed. Created by Carolyn Davidson in 1971 for a mere $35, it has become one of the most valuable brand assets in history. The design is fluid, aggressive, and perfectly captures the spirit of athletic performance. Its simplicity allows it to be placed on everything from footwear to apparel without ever feeli...