description Burgerim Overview
Burgerim has revolutionized the fast-casual burger scene with its innovative mini burgers. Each burger is a perfectly formed, bite-sized masterpiece featuring a juicy beef patty, melted cheese, and a variety of unique sauces from spicy kimchi to creamy sriracha mayo. Their commitment to speed and affordability makes them a popular choice for a quick and satisfying meal.
help Burgerim FAQ
Where did Burgerim start and what is the concept?
Burgerim is an Israeli mini-burger chain, founded in Israel around 2011, whose name literally plays on 'burger' with a Hebrew plural suffix. The concept is mix-and-match sliders: bite-sized burgers in different patty styles with sauces ranging from spicy kimchi to sriracha mayo.
Is Burgerim still open in the United States?
The US operation largely collapsed: after an aggressive franchising push that began around 2016 under then-owner Oren Loni, the American business unraveled around 2020-2021 amid lawsuits and reports of investigations. Many US locations closed, though some franchisees kept operating independently.
What happened to Burgerim franchisees?
Reporting by business outlets documented that large numbers of franchisees, who had reportedly paid franchise fees in the tens of thousands of dollars, were left without promised support and never opened stores. The collapse became a widely cited cautionary tale about fast-casual franchising.
How does Burgerim's menu compare to other slider chains?
Unlike typical burger chains, Burgerim sells its mini burgers in sets, letting customers pair different patties, such as beef alongside salmon or veggie options, in one order. That build-your-own-sampler approach was its main differentiator in the fast-casual burger market.
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