description GlobalDNA Overview
GlobalDNA is Capsim's executive-level international simulation, extending CapsimGlobal with outsourcing, tariffs, regional marketing, and local product design.
help GlobalDNA FAQ
What is Capsim GlobalDNA?
GlobalDNA is Capsim's executive-level international business simulation. It extends CapsimGlobal with decisions about outsourcing, tariffs, regional marketing, and local product design.
What decisions do players make in GlobalDNA?
Players manage research and development, regional sales and promotion, manufacturing or outsourcing, financing, and local product choices. The simulation is built around operating across the Americas, Europe, and Asia Pacific.
How do tariffs affect GlobalDNA decisions?
Tariffs, shipping costs, exchange rates, and taxes change the cost of serving each region. A product shipped from the Americas to Europe therefore faces a different financial situation from one sold within the Americas.
What does a region kit do in Capsim GlobalDNA?
In the published manager guide, a region kit can raise demand by 10 percent over competitors in its target region. It also adds 3 months to research and development and raises regional material cost by 15 percent.
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