description Lofty Overview
Lofty is a real-estate technology company that provides a customer relationship management and sales platform for real-estate professionals. Its software combines lead capture, contact management, automated marketing, transaction workflows, team oversight, and website capabilities, including internet data exchange listing search. It is intended for individual agents, teams, and brokerages that want to manage prospects and property inquiries within a shared system, rather than for fractional property investment.
help Lofty FAQ
What is Lofty real-estate software used for?
Lofty provides CRM and sales software for real-estate professionals. Its tools cover lead capture, contact management, automated marketing, transaction workflows, team oversight, and websites.
Does Lofty include a real-estate CRM?
Yes, CRM functionality is central to Lofty's platform. Agents and teams can organize contacts, capture leads, and manage follow-up activity in one system.
Can Lofty build real-estate websites?
Lofty includes website capabilities alongside its CRM and marketing tools. The exact website features depend on the plan and configuration used by the brokerage or agent.
Does Lofty automate real-estate marketing?
Yes, automated marketing is part of Lofty's feature set. It is designed to help real-estate professionals follow up with leads while managing contacts and transactions.
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