description ShopSight Basic Overview
ShopSight Basic is designed specifically for small, independent retailers or pop-up shops needing actionable insights without the enterprise price tag. It provides reliable, basic heatmapping and traffic counting using accessible camera technology. Its perfect for getting started with flow analytics without committing to complex hardware installations or massive data science teams.
help ShopSight Basic FAQ
What does ShopSight Basic measure in a small store?
The catalog description says it uses accessible camera technology for basic heatmapping and traffic counting. That means the useful outputs are likely visitor volume and movement zones, not a full enterprise sales or customer-data platform.
Is ShopSight Basic designed for a single shop or a retail chain?
The listing specifically targets small independent retailers and pop-up shops that want basic insight without an enterprise price tag. That makes the single-store setup and camera placement more important than multi-site administration.
Does ShopSight Basic identify individual customers?
The catalog text does not say whether faces are recognized, anonymized, or stored, so that privacy point must be confirmed before installing cameras. Retail camera analytics can involve GDPR or similar obligations depending on the country and the data collected. [EDPB CCTV guidance](https://www.edpb.europa.eu/sme-data-protection-guide/faq-search_en?search=CCTV)
How does ShopSight Basic compare with RetailNext?
ShopSight Basic is positioned as a basic tool for small stores, while RetailNext describes Aurora as an enterprise sensor with vendor-reported 95 to 99 percent people-counting accuracy and broader traffic, path, dwell, and engagement analytics. They are different product classes, so compare installation, privacy, reporting, and total cost rather than only the word heatmap. [RetailNext Aurora](https://retailnext.net/platform/aurora-sensor)
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