Filmora

Wondershare Filmora is a popular, beginner-friendly editor with a clean, simplified interface and a massive library of built-in effects, transitions, and royalty-free assets. It lowers the barrier to entry with features like instant mode, audio ducking, and easy color matching. It uses a subscription or perpetual license model. It ranks as a good entry-point for new editors, students, and social media creators who want to produce stylish videos quickly without a steep learning curve.

However, its simplified controls and subscription push for assets can feel limiting as users advance.