Keap

Keap (formerly Infusionsoft) is a powerful CRM and marketing automation platform designed specifically for small businesses and entrepreneurs. It combines email marketing, sales automation, lead capture, and e-commerce into a single system to help users manage client interactions and grow their revenue. Its core strength lies in automating complex follow-up sequences, appointment scheduling, and payment processing, making it ideal for service-based businesses. While it has a steeper learning curve than basic email tools, its deep automation capabilities and client management features justify the investment for businesses looking to systematize their operations and sales funnel.