MailerLite

MailerLite has carved out a reputation as the best-value email marketing tool for small businesses and beginners. It packs a surprising punch for its price, offering a clean, modern interface, a generous free tier (1,000 subscribers, 12,000 emails/month), and features like a website builder, pop-ups, and automation. It focuses on doing the essentials very well without overwhelming users. For a solopreneur or small team on a tight budget, it's often the top recommendation.