The Ordinary Skincare Products

A skincare line that applies minimalist principles to formulation and branding. Products are named after their single, primary active ingredient (e.g., 'Niacinamide 10% + Zinc 1%'), with no-frills, identical packaging. This transparency and focus on efficacy over marketing appeal to those wanting a simplified, science-backed routine. It's highly affordable.

However, the minimalist approach has trade-offs: the lack of blended actives or elegant textures means users must carefully layer products, which can be time-consuming and potentially irritating. It's a good, but not beginner-friendly, path to minimalist skincare.