Vidyard

Vidyard is a screen recording platform laser-focused on business communication, particularly for sales, marketing, and customer success teams. It goes beyond simple recording to function as a full video messaging and analytics platform. Users can record personalized videos (screen, webcam, or both) directly from a browser extension or desktop app and share them via a trackable link. Its powerhouse feature is deep integration with CRM platforms like Salesforce and HubSpot, logging views and engagement directly to contact records. It also offers advanced features like customizable CTAs, video hosting pages, and A/B testing for thumbnails. Historically, Vidyard and its main competitor, BombBomb, pioneered the 'video for sales' niche. It's ideal for revenue teams that want to use personalized video to increase email open/response rates, improve onboarding, and measure viewer engagement quantitatively. Compared to Loom, Vidyard offers deeper CRM integration and more sales-oriented analytics; compared to generic recorders, it's a specialized business tool. Pricing scales for teams and enterprises.