Wave Accounting

Wave is a completely free, ad-supported accounting, invoicing, and receipt-scanning software designed for freelancers, solopreneurs, and micro-businesses with simple needs. Its core features include unlimited income and expense tracking, invoicing with customizable templates, and receipt scanning. It connects to bank accounts for transaction import. Revenue is generated through optional paid services like payroll and payment processing.

It ranks highly for its unbeatable value proposition-offering robust core accounting at zero cost. Its target audience is budget-conscious users who need reliable, no-frills bookkeeping without a subscription fee.