What are the key differences between Ghost and Substack?

Compare Ghost and Substack side by side on Lunoo to see detailed feature differences, AI scores, and expert analysis.

How are Ghost and Substack scored?

Ghost has an AI score of 9.2/10 and Substack has an AI score of 8.8/10. Scores are based on category fit, feature coverage, pricing signals, public reception, and recency.

Ghost vs Substack 2026 - Compared

Ghost

Substack

WINNER Ghost

Ghost edges ahead with a score of 9.2/10 compared to 8.8/10 for Substack. While both are highly rated in their respectiv...

emoji_events WINNER

Ghost

9.2 Brilliant

CMS Blog Get Ghost open_in_new

Substack

8.8 Excellent

Content Creation Get Substack open_in_new

Ghost From $12/mo Free plan available

payments

Substack From $12/mo Free plan available

psychology AI Verdict

Ghost edges ahead with a score of 9.2/10 compared to 8.8/10 for Substack. While both are highly rated in their respective fields, Ghost demonstrates a slight advantage in our AI ranking criteria. A detailed AI-powered analysis is being prepared for this comparison.

emoji_events Winner: Ghost

verified Confidence: Low

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description Overview

Ghost

Ghost is an open-source, professional publishing platform that seamlessly integrates membership subscriptions and newsletter functionality. It's designed for writers, journalists, and creators who want to own their platform and build a sustainable business through paid subscriptions, one-time tips, and recurring revenue. Unlike typical email marketing tools, Ghost is primarily a powerful CMS and b...

Substack

Substack is a platform that simplifies the process of starting and growing a paid newsletter. It combines a minimalist writing and publishing tool with built-in payment processing, subscriber management, and email distribution. Its model is centered on the creator: writers own their subscriber lists and can take them elsewhere, while Substack handles the technical complexities of payments, website...