emoji_events Best CRM

Top-rated crm ranked by our AI-powered scoring system.

50
Products Ranked
8.8
Avg Score
17
Rated Excellent
9.8
Top Score

table_chart Top 5 at a Glance

Rank Name Score Price Best For
#1 HubSpot Free CRM 9.8 Visit
#2 Salesforce for Nonprofits 9.8 Free / $25/mo Ideal for medium to large nonprofit organizations with compl... Visit
#3 Salesforce Marketing Cloud 9.6 Ideal for large B2C companies with complex cross-channel mar... Visit
#4 Odoo Community Edition 9.5 Visit
#5 HubSpot for Nonprofits 9.5 Visit

leaderboard Full CRM Rankings

Best 1 HubSpot Free CRM
HubSpot Free CRM

HubSpot's Free CRM is the gold standard for sales teams looking to integrate AI without cost. It includes powerful AI-driven features like email tracking, meeting scheduling, and basic lead scoring. T...

9.8 Brilliant
Visit
2 Salesforce for Nonprofits
Salesforce for Nonprofits
Free Plan Available From $25/mo

Salesforce for Nonprofits, built on the Nonprofit Success Pack (NPSP), is the industry leader for organizations needing deep customization and scalability. It provides a comprehensive view of every co...

9.8 Brilliant
Visit
3 Salesforce Marketing Cloud
Salesforce Marketing Cloud

Salesforce Marketing Cloud is a comprehensive marketing suite, with Email Studio being its core email marketing component. It offers advanced journey building, allowing marketers to orchestrate comple...

9.6 Brilliant
Visit
4 Odoo Community Edition
Odoo Community Edition

Odoo Community Edition is a highly modular open-source ERP system. It offers a core set of applications including accounting, sales, CRM, inventory, and project management. Its app store provides nume...

9.5 Brilliant
Visit
5 HubSpot for Nonprofits
HubSpot for Nonprofits

HubSpot is a powerhouse for nonprofits that prioritize marketing and donor acquisition. While not built exclusively for nonprofits, its 'Nonprofit Program' offers significant discounts and tailored re...

9.5 Brilliant
Visit
6 Zendesk Suite
Zendesk Suite
Free Plan Available From $25/user/month (basic plan)

Zendesk Suite is an omnichannel customer service powerhouse that integrates live chat (formerly Zendesk Chat) seamlessly into a broader ecosystem of ticketing, knowledge base, voice, and social messag...

9.5 Brilliant
Visit
7 HubSpot Marketing Hub
HubSpot Marketing Hub
Free Plan Available From $50/mo

HubSpot is the ultimate all-in-one platform for businesses that want to align their marketing, sales, and service teams. While it is significantly more expensive than Mailchimp, it offers a level of i...

9.5 Brilliant
Visit
8 Gong.io
Gong.io
Free Plan Available From $9/user/month

Gong.io is the enterprise-grade powerhouse in the conversation intelligence space, specifically engineered for revenue teams. It goes far beyond meeting assistance to provide deep analytical insights...

9.4 Excellent
Visit
9 Bloomerang
Bloomerang

Bloomerang is a donor management system specifically engineered to help nonprofits improve donor retention. Its unique 'Donor Retention Score' provides actionable insights into which donors are at ris...

9.3 Excellent
Visit
10 HubSpot Sales Hub
HubSpot Sales Hub
Free Plan Available From $50/user/month

HubSpot Sales Hub is the gold standard for companies that want their outreach efforts to be fully integrated with their CRM. Because it is part of the broader HubSpot ecosystem, every email sent is au...

9.3 Excellent
Visit
11 Salesforce Einstein
Salesforce Einstein
Free Plan Available From $100/mo

Salesforce Einstein is the native AI layer built directly into the Salesforce platform. It provides predictive lead scoring, opportunity insights, and automated activity capture, all within the CRM en...

9.3 Excellent
Visit
12 Follow Up Boss
Follow Up Boss

Follow Up Boss is a powerful, all-in-one real estate CRM designed to automate lead follow-up and streamline workflows. It excels in lead routing, automatically distributing leads to agents based on pr...

9.2 Excellent
Visit
13 HubSpot Open Source
HubSpot Open Source
Free Plan Available

HubSpot offers a limited open-source version alongside its commercial offerings. While not a full-fledged open-source platform like Mautic, it provides core CRM and marketing automation functionalitie...

9.2 Excellent
Visit
14 Kustomer
Kustomer
Free Plan Available From $10/user/month

Kustomer, now part of Meta, is an omnichannel CRM and customer service platform renowned for its unified, timeline-based view of every customer interaction. Its AI capabilities, Kustomer IQ, are built...

9.2 Excellent
Visit
15 Blackbaud Raiser's Edge NXT
Blackbaud Raiser's Edge NXT

Raiser's Edge NXT is the industry standard for large-scale institutional fundraising. It is a comprehensive, cloud-based solution that handles everything from major gift tracking to event management a...

9.1 Excellent
Visit
16 Gem
Gem

Gem is a modern recruiting platform that focuses on the 'full-funnel' experience, from sourcing to offer. It is widely praised for its intuitive interface and powerful analytics that help teams identi...

9.0 Excellent
Visit
17 Marketo
Marketo
Free Plan Available From $100/month

Marketo is a powerful marketing automation platform that focuses on B2B e-commerce. It provides robust personalization capabilities, detailed analytics, and a wide range of integrations to enhance cus...

9.0 Excellent
Visit
18 HubSpot Meetings
HubSpot Meetings

HubSpot Meetings is a powerful tool for businesses already using the HubSpot CRM. It automatically logs all meetings to the contact record, ensuring your sales team has full visibility into client int...

8.9 Very Good
Visit
19 Little Green Light
Little Green Light

Little Green Light is the gold standard for small nonprofits that need a robust, affordable CRM without the complexity of enterprise systems. It offers a surprisingly deep feature set, including donor...

8.9 Very Good
Visit
20 Salesforce Nonprofit Success Pack
Salesforce Nonprofit Success Pack
Free Plan Available From $25/user/month

The Salesforce Nonprofit Success Pack provides a suite of CRM tools specifically designed for nonprofits. It includes features like donation tracking, volunteer management, and event registration. Wit...

8.9 Very Good
Visit
21 Salesforce Pardot
Salesforce Pardot
Free Plan Available From $50/mo

Salesforce Pardot is a powerful CRM tool designed for event management, offering advanced lead generation and marketing automation features. It integrates seamlessly with Salesforce CRM to provide com...

8.9 Very Good
Visit
22 Zoho Bookings
Zoho Bookings

Zoho Bookings is a powerful, budget-friendly scheduling tool that shines when used within the broader Zoho One ecosystem. It offers robust features for team management, resource allocation, and multi-...

8.8 Very Good
Visit
23 Pipedrive Enterprise
Pipedrive Enterprise
From $12/user/month

Pipedrive Enterprise is a customer relationship management (CRM) software designed to help businesses manage their sales processes and customer interactions more efficiently. It offers advanced featur...

8.8 Very Good
Visit
24 ActiveCampaign
ActiveCampaign
Free Plan Available From $9/month

ActiveCampaign is a powerful marketing automation and CRM platform that is increasingly popular among nonprofits looking to scale their digital engagement. It excels at creating complex, multi-channel...

8.8 Very Good
Visit
25 Neon CRM
Neon CRM

Neon CRM is an all-in-one platform that integrates donor management, membership tracking, event registration, and volunteer coordination into a single system. This makes it an excellent choice for non...

8.7 Very Good
Visit
26 Pipedrive Pro
Pipedrive Pro
Free Plan Available From $12/user/month

A cloud-based CRM software designed for sales teams, offering contact management, sales pipeline tracking, and marketing automation.

8.7 Very Good
Visit
27 Scoro
Scoro
Free Plan Available From $25/user/month

Scoro is a comprehensive end-to-end work management software specifically for professional service agencies. It integrates project management with CRM, quoting, time tracking, billing, and financial r...

8.7 Very Good
Visit
28 Salesforce Service Cloud Einstein
Salesforce Service Cloud Einstein

Salesforce Service Cloud Einstein is the AI powerhouse for enterprises deeply embedded in the Salesforce ecosystem. It infuses every aspect of the service workflow with predictive intelligence, levera...

8.7 Very Good
Visit
29 Microsoft Dynamics 365 Customer Service
Microsoft Dynamics 365 Customer Service

Microsoft Dynamics 365 Customer Service is a comprehensive solution for managing customer interactions and resolving issues. It leverages AI for intelligent routing and agent assistance. It's a stron...

8.6 Very Good
Visit
30 Zendesk AI
Zendesk AI

Zendesk AI is a comprehensive powerhouse designed for organizations that need to manage high volumes of support tickets across multiple channels. It uses intelligent triage to automatically categorize...

8.6 Very Good
Visit
31 Kindful
Kindful

Kindful is a donor management platform that focuses on making data easy to understand and act upon. It is known for its clean, modern interface and its ability to integrate with a wide range of other...

8.6 Very Good
Visit
32 Pardot (by Salesforce)
Pardot (by Salesforce)
From $100/mo

Pardot, Salesforce's B2B marketing automation solution, is tightly integrated with Salesforce CRM. It excels at lead generation, nurturing, and scoring for complex B2B sales cycles. Features include e...

8.6 Very Good
Visit
33 BoomTown
BoomTown

BoomTown is a comprehensive real estate CRM designed for teams and brokerages. The free trial provides a glimpse into its lead generation, website integration, and marketing automation capabilities. I...

8.5 Very Good
Visit
34 LionDesk
LionDesk

LionDesk is a robust CRM that includes AI-powered lead follow-up and communication tools. It is known for its ease of use and affordability, making it a popular choice for individual agents and small...

8.5 Very Good
Visit
35 HubSpot for Education
HubSpot for Education
Free Plan Available From $50/mo

HubSpot offers a comprehensive suite of tools specifically tailored for educational institutions. It includes CRM, email marketing, and lead tracking features to help manage prospective students throu...

8.5 Very Good
Visit
36 DonorPerfect
DonorPerfect
Free Plan Available From $25/mo

DonorPerfect is a long-standing, versatile fundraising CRM that balances ease of use with deep reporting capabilities. It offers a wide range of tools for managing donors, tracking gifts, and executin...

8.5 Very Good
Visit
37 Realvolve
Realvolve

Realvolve is a CRM that focuses heavily on workflow automation and transaction management. Its AI-driven 'workflows' allow agents to automate repetitive tasks, from lead follow-up to closing checklist...

8.4 Very Good
Visit
38 HireEZ
HireEZ

HireEZ (formerly Hiretual) is a powerful outbound recruiting platform that leverages AI to aggregate candidate data from across the web. It provides recruiters with a 360-degree view of potential cand...

8.4 Very Good
Visit
39 Freshsales Business
Freshsales Business
Free Plan Available From $9/user/month

Freshsales Business is a customer relationship management (CRM) software designed to help small and medium-sized enterprises manage their sales processes more efficiently. Key features include lead ma...

8.4 Very Good
Visit
40 Freshsales Pro
Freshsales Pro
Free Plan Available From $25/user/month

Freshsales Pro is a customer relationship management (CRM) software designed to help businesses manage their sales pipeline and customer interactions efficiently. It offers features such as lead manag...

8.3 Very Good
Visit
41 Capsule CRM
Capsule CRM
Free Plan Available From $9/month

Capsule CRM is a straightforward, easy-to-use CRM focused on visual pipeline management and contact history. It offers core features like contact and company records, opportunity tracking, tasks, and...

8.3 Very Good
Visit
42 Brevo (formerly Sendinblue)
Brevo (formerly Sendinblue)
Free Plan Available From $19/mo

Formerly known as Sendinblue, Brevo has evolved into a comprehensive CRM and marketing platform that is exceptionally budget-friendly. It is a fantastic choice for small to mid-sized e-commerce busine...

8.3 Very Good
Visit
43 Zoho CRM Plus
Zoho CRM Plus

Zoho CRM Plus is a comprehensive customer relationship management system that's surprisingly adaptable for freelancers. It offers robust sales automation, lead management, and contact organization, wh...

8.2 Very Good
Visit
44 Odoo Legal
Odoo Legal

Odoo Legal is a module within the larger Odoo suite, offering a comprehensive legal practice management solution. It combines case management, legal billing, and CRM functionalities. Odoo's modular d...

8.2 Very Good
Visit
45 JivoChat
JivoChat

JivoChat is an omnichannel messaging platform that brings together chat, email, and social media into one interface. Its free plan is quite generous, offering basic chat functionality for small teams....

8.2 Very Good
Visit
46 EveryAction (Bonterra)
EveryAction (Bonterra)

EveryAction, now part of the Bonterra ecosystem, is a powerhouse for nonprofits that combine fundraising with advocacy and digital organizing. It is widely used by political campaigns and large social...

8.2 Very Good
Visit
47 Freshworks
Freshworks
Free Plan Available From $12/month

Freshworks is a CRM platform that includes scheduling features for agencies. It allows users to manage client appointments and integrate with calendars for time blocking. Freshworks supports multiple...

8.2 Very Good
Visit
48 Zendesk Support Suite
Zendesk Support Suite
Free Plan Available From $25/user/month (for the Essentials plan)

Zendesk is a market-leading, omnichannel support suite that consolidates email, chat, voice, social, and messaging into a unified agent workspace. Its key features include intelligent ticket routing,...

8.2 Very Good
Visit
49 Insightly
Insightly

Insightly uniquely combines CRM with project management, making it a strong choice for service-based businesses and B2B companies that need to manage client relationships and project delivery in one p...

8.2 Very Good
Visit
50 CINC
CINC

CINC (Commissions Inc.) is a leading real estate platform designed for high-performing teams and brokerages. It offers an integrated suite of tools including lead generation, a powerful CRM, and autom...

8.1 Very Good
Visit

help Frequently Asked Questions

What is the best CRM in 2026?
According to our AI-powered rankings, HubSpot Free CRM is currently rated as the best CRM with a score of 9.8/10. Other top-rated options include HubSpot Free CRM, Salesforce for Nonprofits, Salesforce Marketing Cloud.
How are these CRM ranked?
Our rankings use an AI-powered scoring system that analyzes features, user reviews, expert opinions, market presence, and value for money. Each CRM receives an objective score from 0 to 10.
How often are the rankings updated?
Our rankings are updated continuously as new data becomes available. Scores are recalculated regularly to ensure you always see the most current and accurate ratings.
What are the top 5 CRM in 2026?
The top 5 CRM in 2026 are: HubSpot Free CRM, Salesforce for Nonprofits, Salesforce Marketing Cloud, Odoo Community Edition, HubSpot for Nonprofits. These are ranked by our AI-powered scoring system based on features, quality, and user satisfaction.
How many CRM are ranked on Lunoo?
Lunoo currently ranks 50 CRM, of which 17 have earned an Excellent rating (9.0+). New options are added and scored regularly.
Which CRM has the highest score?
HubSpot Free CRM currently holds the highest score at 9.8/10 in our CRM rankings.
Is HubSpot Free CRM worth it?
HubSpot Free CRM scores 9.8/10, making it one of the highest-rated CRM available. Its strong rating reflects excellent performance across our evaluation criteria.
What should I look for when choosing a CRM?
Key factors include your specific use case, budget, features offered, ease of use, and long-term value. Our scoring system evaluates these factors objectively. Compare the top options above to find the best fit.
Are there any free CRM options?
Some CRM offer free plans or trials. Check each option's website for current pricing. Our rankings focus on overall quality regardless of price point.
What is the difference between top-rated CRM?
While HubSpot Free CRM and Salesforce for Nonprofits are both highly rated, they differ in features, pricing, and target audience. Use our comparison tool to see detailed side-by-side differences.
Can I compare CRM on Lunoo?
Yes! Lunoo offers a detailed comparison tool. Click the compare icon on any two items to see a side-by-side analysis of scores, features, pros, and cons.
How accurate are Lunoo's CRM rankings?
Our AI-powered scoring system is calibrated against established ground truth sources and continuously improved. We analyze features, expert reviews, user feedback, and market data to provide the most objective rankings possible.

science How We Rank

Our AI-powered ranking system evaluates crm based on multiple factors:

  • Features & Capabilities - Comprehensive analysis of what each option offers
  • User Reviews - Aggregated feedback from real users across platforms
  • Expert Opinions - Professional reviews and industry recognition
  • Value for Money - Cost-effectiveness relative to features
  • Reliability & Support - Track record and customer service quality

Rankings are updated continuously as new information becomes available.

Disclosure: Some links on this page may be affiliate links. If you make a purchase through these links, we may earn a small commission at no extra cost to you. This does not influence our rankings — all scores are determined by our independent AI-powered evaluation system.

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