emoji_events Best CRM

Top-rated crm ranked by our AI-powered scoring system.

50
Products Ranked
8.5
Avg Score
10
Rated Excellent
10
Top Score
Summary: The best crm in 2026 is Salesforce for Nonprofits with a score of 10.0/10, followed by HubSpot Free CRM (9.9) and Salesforce Platform (9.8). This ranking is based on Lunoo's AI-powered scoring system which evaluates 50 crm across quality, features, user satisfaction, and value. Rankings are updated daily.

table_chart Top 5 at a Glance

Rank Name Score Price Best For
#1 Salesforce for Nonprofits 10.0 Free / $25/mo Ideal for medium to large nonprofit organizations with compl... Visit
#2 HubSpot Free CRM 9.9 Free HubSpot Free CRM is ideal for small businesses and sales tea... Visit
#3 Salesforce Platform 9.8 Visit
#4 Pipedrive 9.5 From $12/user/month Ideal for sales teams looking for a visually intuitive CRM w... Visit
#5 SuiteCRM 9.5 Free Ideal for businesses that require full control over their CR... Visit

leaderboard Full CRM Rankings

Best 1 Salesforce for Nonprofits
Salesforce for Nonprofits
Free Plan Available From $25/mo

Salesforce for Nonprofits, built on the Nonprofit Success Pack (NPSP), is the industry leader for organizations needing deep customization and scalability. It provides a comprehensive view of every co...

10.0 Brilliant
Visit
2 HubSpot Free CRM
HubSpot Free CRM
Free Plan Available

HubSpot's Free CRM is the gold standard for sales teams looking to integrate AI without cost. It includes powerful AI-driven features like email tracking, meeting scheduling, and basic lead scoring. T...

9.9 Brilliant
Visit
3 Salesforce Platform
Salesforce Platform

The dominant platform for Customer Relationship Management (CRM), Salesforce allows businesses to manage every customer interaction in one place. Its strength is its massive AppExchange ecosystem, all...

9.8 Brilliant
Visit
4 Pipedrive
Pipedrive
From $12/user/month

Pipedrive is a sales-centric CRM built by salespeople, focusing on visual pipeline management and activity-driven selling. Its intuitive interface centers on moving deals through customizable stages,...

9.5 Brilliant
Visit
5 SuiteCRM
SuiteCRM
Free Plan Available

SuiteCRM is a popular, open-source fork of SugarCRM Community Edition, offering a fully-featured, self-hosted CRM solution. It provides sales force automation, customer support, and marketing campaign...

9.5 Brilliant
Visit
6 Zoho CRM
Zoho CRM
Free Plan Available From $15/mo

Zoho CRM is a highly customizable and affordable platform part of the extensive Zoho One business application suite. It offers a wide array of features including sales force automation, multichannel c...

9.3 Excellent
Visit
7 Salesforce CRM
Salesforce CRM
Free Plan Available From $25/user/month

Salesforce CRM is the leading enterprise customer relationship management platform, serving businesses of all sizes with comprehensive sales, service, marketing, and commerce capabilities. The platfor...

9.0 Excellent
Visit
8 Real Geeks
Real Geeks
Free Plan Available

Real Geeks is a real estate CRM that combines CRM functionality with automated website generation and lead generation tools. The free trial provides access to their website builder, automated marketin...

9.0 Excellent
Visit
9 Pipedrive Enterprise
Pipedrive Enterprise
From $12/user/month

Pipedrive Enterprise is a customer relationship management (CRM) software designed to help businesses manage their sales processes and customer interactions more efficiently. It offers advanced featur...

9.0 Excellent
Visit
10 Salesforce Pardot
Salesforce Pardot
Free Plan Available From $50/mo

Salesforce Pardot is a powerful CRM tool designed for event management, offering advanced lead generation and marketing automation features. It integrates seamlessly with Salesforce CRM to provide com...

9.0 Excellent
Visit
11 Oracle NetSuite CRM
Oracle NetSuite CRM
From $2,500/month

Oracle NetSuite CRM is part of the NetSuite ERP/cloud business suite, offering deeply integrated CRM, ERP, and e-commerce capabilities. Its key advantage is a single, real-time database for customer i...

8.9 Very Good
Visit
12 HubSpot CRM
HubSpot CRM
Free Plan Available From $20/mo per user

HubSpot CRM is renowned for its exceptional user experience and powerful free core CRM, making it a top choice for growing businesses. It seamlessly integrates marketing, sales, service, and CMS tools...

8.9 Very Good
Visit
13 Nurture.io
Nurture.io
From Contact for quote

Nurture.io is a CRM platform designed for real estate professionals to manage leads, track client interactions, and automate follow-ups. It integrates with real estate platforms like Zillow and Realto...

8.9 Very Good
Visit
14 PropertyRadar
PropertyRadar

PropertyRadar is a CRM and property data platform designed for real estate investors and agents. It provides access to extensive property data, including ownership information, liens, and foreclosure...

8.8 Very Good
Visit
15 Copper
Copper
Free Plan Available From $9/user/month

Copper is a CRM designed exclusively for Google Workspace (G Suite) users, offering deep, seamless integration with Gmail, Google Calendar, and Drive. It minimizes data entry by automatically creating...

8.8 Very Good
Visit
16 Netsuite CRM
Netsuite CRM

Netsuite CRM is part of the larger Netsuite ERP system, offering advanced analytics and financial management tools. It integrates seamlessly with other Netsuite modules, making it suitable for busines...

8.8 Very Good
Visit
17 Salesforce Sales Cloud
Salesforce Sales Cloud
From $25/user/month

Salesforce Sales Cloud is the industry-standard CRM platform, renowned for its deep integration capabilities across the entire enterprise ecosystem. It centralizes customer data, automates complex sal...

8.7 Very Good
Visit
18 Salesflare
Salesflare
Free Plan Available From $29/mo

Salesflare is an intelligent, automated CRM designed specifically for B2B companies. It focuses on minimizing manual input by automatically gathering data from email, calendar, social media, and compa...

8.7 Very Good
Visit
19 Insightly
Insightly

Insightly uniquely combines CRM with project management, making it a strong choice for service-based businesses and B2B companies that need to manage client relationships and project delivery in one p...

8.7 Very Good
Visit
20 Pipedrive Pro
Pipedrive Pro
Free Plan Available From $12/user/month

A cloud-based CRM software designed for sales teams, offering contact management, sales pipeline tracking, and marketing automation.

8.6 Very Good
Visit
21 Neon CRM
Neon CRM

Neon CRM is an all-in-one platform that integrates donor management, membership tracking, event registration, and volunteer coordination into a single system. This makes it an excellent choice for non...

8.6 Very Good
Visit
22 RealGeek
RealGeek

RealGeek is a CRM tool designed for real estate professionals to manage leads, track client interactions, and automate follow-ups. It integrates with real estate platforms like Zillow and Realtor.com,...

8.5 Very Good
Visit
23 Copper CRM
Copper CRM
Free Plan Available From $9/user/month

Copper CRM is a powerful, cloud-based customer relationship management (CRM) tool that offers an intuitive interface and robust features for managing leads, contacts, deals, and more. It's ideal for s...

8.5 Very Good
Visit
24 Freshsales Business
Freshsales Business
Free Plan Available From $9/user/month

Freshsales Business is a customer relationship management (CRM) software designed to help small and medium-sized enterprises manage their sales processes more efficiently. Key features include lead ma...

8.5 Very Good
Visit
25 Freshworks
Freshworks
Free Plan Available From $12/month

Freshworks is a CRM platform that includes scheduling features for agencies. It allows users to manage client appointments and integrate with calendars for time blocking. Freshworks supports multiple...

8.4 Very Good
Visit
26 WiseMove
WiseMove

WiseMove offers a blend of CRM functionality, website building tools, and marketing automation. It provides a mobile app for on-the-go access and a range of lead generation features. While it may not...

8.4 Very Good
Visit
27 GoHighLevel
GoHighLevel

GoHighLevel is a comprehensive CRM and marketing automation platform that includes a powerful landing page builder. It is specifically designed for agencies and businesses that want to consolidate the...

8.4 Very Good
Visit
28 Apttus CRM
Apttus CRM

Apttus CRM focuses on sales force management and ERP integration, offering customization through its platform. It is ideal for businesses in the financial services industry requiring advanced CRM func...

8.3 Very Good
Visit
29 Nimble
Nimble
Free Plan Available From $12/mo

Nimble is a simple yet powerful 'Smart CRM' that excels at unifying contacts from various sources (email, social media, calendars) into a single, intelligent address book. It deeply integrates with Go...

8.3 Very Good
Visit
30 monday sales CRM
monday sales CRM

monday sales CRM is built on the popular monday.com Work OS, offering a highly visual and customizable approach to CRM. It transforms the sales pipeline into a collaborative board, tracking leads, com...

8.3 Very Good
Visit
31 Nexudus
Nexudus
Free Plan Available From $25/mo

Nexudus CRM is tailored for subscription-based businesses, offering mobile apps for managing customer subscriptions and billing. It includes real-time updates and customizable dashboards, making it id...

8.1 Very Good
Visit
32 AgentSync
AgentSync

AgentSync is a CRM tool designed for real estate professionals to manage leads, track client interactions, and automate follow-ups. It integrates with real estate platforms like Zillow and Realt, allo...

8.1 Very Good
Visit
33 Zoho CRM Free Edition
Zoho CRM Free Edition

Zoho CRM Free Edition provides a basic CRM solution for up to three users, offering lead management, contact management, and task tracking. It's a great starting point for small businesses looking to...

8.1 Very Good
Visit
34 Streak CRM
Streak CRM

Streak is unique because it operates almost entirely *inside* your Gmail inbox, making it the ultimate choice for users who find switching context between a CRM and their email unbearable. It turns yo...

8.1 Very Good
Visit
35 Market Leader
Market Leader

Market Leader is a well-established real estate platform offering a CRM, website builder, and marketing tools. It provides email marketing capabilities, lead generation features, and listings manageme...

8.1 Very Good
Visit
36 SugarCRM
SugarCRM
Free Plan Available From $25/user/month

SugarCRM is a flexible, open-platform CRM solution known for its strong customization capabilities and freedom from vendor lock-in. It offers a full suite of sales, marketing, and service automation t...

8.0 Very Good
Visit
37 Really Simple Systems CRM
Really Simple Systems CRM

As the name suggests, Really Simple Systems CRM prioritizes ease of use. It offers a clean and intuitive interface, making it ideal for agents who are new to CRMs or prefer a straightforward approach....

8.0 Very Good
Visit
38 ProspectNow
ProspectNow

ProspectNow is a real estate CRM specializing in targeted lead generation through direct mail and online marketing. It leverages property data to identify potential sellers and buyers, then automates...

8.0 Very Good
Visit
39 Zoho CRM Starter
Zoho CRM Starter
Free Plan Available From $15/mo

Zoho CRM Starter is a customer relationship management (CRM) tool designed for small businesses. It helps manage leads, contacts, and sales processes efficiently with basic features.

8.0 Very Good
Visit
40 Vtiger CRM
Vtiger CRM

Vtiger CRM is a comprehensive platform that offers a wide range of features, including sales, marketing, and support automation. It is available as both a cloud-based service and an open-source versio...

8.0 Very Good
Visit
41 Lead411
Lead411

Lead411 is a CRM tool designed for real estate professionals to manage leads, track client interactions, and automate follow-ups. It integrates with real estate platforms like Zillow and Realtor.com,...

8.0 Very Good
Visit
42 RealtyCube
RealtyCube

RealtyCube is a CRM tool designed for real estate professionals to manage leads, track client interactions, and automate follow-ups. It integrates with real estate platforms like Zillow and Realtor.co...

8.0 Very Good
Visit
43 Dynamics 365 Marketing
Dynamics 365 Marketing

Microsoft Dynamics 365 Marketing is designed to help educational institutions manage and track leads effectively. It integrates seamlessly with other Microsoft products, offering a powerful CRM soluti...

7.9 Good
Visit
44 Monday.com CRM
Monday.com CRM

Monday.com is fundamentally a Work OS, but its CRM capabilities are incredibly flexible. Instead of forcing users into rigid sales funnels, it allows teams to build custom boards that map perfectly to...

7.9 Good
Visit
45 Less Annoying CRM
Less Annoying CRM
From $10/mo per user

Less Annoying CRM lives up to its name by offering an extremely simple, straightforward, and affordable CRM. It follows a flat-rate pricing model per user with all features included. The interface is...

7.9 Good
Visit
46 IXACT CRM
IXACT CRM

IXACT CRM is a real estate CRM designed for small teams and individual agents. The free trial provides access to its contact management, task management, and email marketing features. Its known for it...

7.8 Good
Visit
47 Salesforce Events
Salesforce Events

Salesforce Events integrates with the Salesforce CRM to provide a unified platform for managing events and leads. It offers marketing automation, lead generation tools, and detailed analytics. Perfect...

7.8 Good
Visit
48 RealtyTrack
RealtyTrack

RealtyTrack is a CRM tool designed for real estate professionals to manage leads, track client interactions, and automate follow-ups. It integrates with real estate platforms like Zillow and Realtor.c...

7.8 Good
Visit
49 Aircall CRM
Aircall CRM
From $12/user/month

Aircall CRM is a sales-focused solution that integrates voice calling with Salesforce. It provides real-time call tracking and analytics to enhance the sales process. Aircall CRM is particularly usefu...

7.8 Good
Visit
50 Kustomer
Kustomer
Free Plan Available From $10/user/month

Kustomer, now part of Meta, is an omnichannel CRM and customer service platform renowned for its unified, timeline-based view of every customer interaction. Its AI capabilities, Kustomer IQ, are built...

7.7 Good
Visit

help Frequently Asked Questions

What is the best CRM in 2026?
According to our AI-powered rankings, Salesforce for Nonprofits is currently rated as the best CRM with a score of 10.0/10. Other top-rated options include Salesforce for Nonprofits, HubSpot Free CRM, Salesforce Platform.
How are these CRM ranked?
Our rankings use an AI-powered scoring system that analyzes features, user reviews, expert opinions, market presence, and value for money. Each CRM receives an objective score from 0 to 10.
How often are the rankings updated?
Our rankings are updated continuously as new data becomes available. Scores are recalculated regularly to ensure you always see the most current and accurate ratings.
What are the top 5 CRM in 2026?
The top 5 CRM in 2026 are: Salesforce for Nonprofits, HubSpot Free CRM, Salesforce Platform, Pipedrive, SuiteCRM. These are ranked by our AI-powered scoring system based on features, quality, and user satisfaction.
How many CRM are ranked on Lunoo?
Lunoo currently ranks 50 CRM, of which 10 have earned an Excellent rating (9.0+). New options are added and scored regularly.
Which CRM has the highest score?
Salesforce for Nonprofits currently holds the highest score at 10.0/10 in our CRM rankings.
Is Salesforce for Nonprofits worth it?
Salesforce for Nonprofits scores 10.0/10, making it one of the highest-rated CRM available. Its strong rating reflects excellent performance across our evaluation criteria.
What should I look for when choosing a CRM?
Key factors include your specific use case, budget, features offered, ease of use, and long-term value. Our scoring system evaluates these factors objectively. Compare the top options above to find the best fit.
Are there any free CRM options?
Some CRM offer free plans or trials. Check each option's website for current pricing. Our rankings focus on overall quality regardless of price point.
What is the difference between top-rated CRM?
While Salesforce for Nonprofits and HubSpot Free CRM are both highly rated, they differ in features, pricing, and target audience. Use our comparison tool to see detailed side-by-side differences.
Can I compare CRM on Lunoo?
Yes! Lunoo offers a detailed comparison tool. Click the compare icon on any two items to see a side-by-side analysis of scores, features, pros, and cons.
How accurate are Lunoo's CRM rankings?
Our AI-powered scoring system is calibrated against established ground truth sources and continuously improved. We analyze features, expert reviews, user feedback, and market data to provide the most objective rankings possible.

science How We Rank

Every crm is scored across 12 weighted criteria from hundreds of verified sources:

  • Features & Capabilities - Comprehensive analysis of what each option offers
  • User Reviews - Aggregated feedback from real users across platforms
  • Expert Opinions - Professional reviews and industry recognition
  • Value for Money - Cost-effectiveness relative to features
  • Reliability & Support - Track record and customer service quality

Rankings are updated continuously as new information becomes available.

Disclosure: Some links on this page may be affiliate links. If you make a purchase through these links, we may earn a small commission at no extra cost to you. This does not influence our rankings — all scores are determined by our independent AI-powered evaluation system.

Save to your list

Create your first list and start tracking the tools that matter to you.

Track favorites
Get updates
Compare scores

Already have an account? Sign in

Compare Items

See how they stack up against each other

Comparing
VS
Select 1 more item to compare