Best CRM

Top-rated crm ranked by our AI-powered scoring system.

94
Items Ranked
7.8
Avg Score
13
Rated Excellent
10
Top Ranked Score
Summary: The best crm in 2026 is Salesforce CRM with a score of 10.0/10, followed by Salesforce Platform (10.0) and HubSpot Free CRM (10.0). This ranking is based on Lunoo's AI-powered scoring system which evaluates 94 crm across category fit, feature coverage, pricing signals, public reception, recency, and value. Rankings are updated daily.

table_chart Top 5 at a Glance

Rank Name Score Price Best For
#1 Salesforce CRM 10.0 Free / $25/user/month Ideal for large enterprises with complex CRM needs and a bud... Visit
#2 Salesforce Platform 10.0 - Visit
#3 HubSpot Free CRM 10.0 Free HubSpot Free CRM is ideal for small businesses and sales tea... Visit
#4 Salesforce for Nonprofits 10.0 Free / $25/mo Ideal for medium to large nonprofit organizations with compl... Visit
#5 HubSpot CRM 9.9 Free / $20/mo per user Ideal for growing businesses focused on inbound marketing an... Visit

leaderboard Full CRM Rankings

Best 1 Salesforce CRM
Salesforce CRM
Free Plan Available From $25/user/month

Salesforce CRM is the leading enterprise customer relationship management platform, serving businesses of all sizes with comprehensive sales, service, marketing, and commerce capabilities. The platfor...

10.0 Brilliant
Visit
2 Salesforce Platform
Salesforce Platform

The dominant platform for Customer Relationship Management (CRM), Salesforce allows businesses to manage every customer interaction in one place. Its strength is its massive AppExchange ecosystem, all...

10.0 Brilliant
Visit
3 HubSpot Free CRM
HubSpot Free CRM
Free Plan Available

HubSpot's Free CRM is the gold standard for sales teams looking to integrate AI without cost. It includes powerful AI-driven features like email tracking, meeting scheduling, and basic lead scoring. T...

10.0 Brilliant
Visit
4 Salesforce for Nonprofits
Salesforce for Nonprofits
Free Plan Available From $25/mo

Salesforce for Nonprofits, built on the Nonprofit Success Pack (NPSP), is the industry leader for organizations needing deep customization and scalability. It provides a comprehensive view of every co...

10.0 Brilliant
Visit
5 HubSpot CRM
HubSpot CRM
Free Plan Available From $20/mo per user

HubSpot CRM is renowned for its exceptional user experience and powerful free core CRM, making it a top choice for growing businesses. It seamlessly integrates marketing, sales, service, and CMS tools...

9.9 Brilliant
Visit
6 Pipedrive
Pipedrive
From $12/user/month

Pipedrive is a sales-centric CRM built by salespeople, focusing on visual pipeline management and activity-driven selling. Its intuitive interface centers on moving deals through customizable stages,...

9.6 Brilliant
Visit
7 SuiteCRM
SuiteCRM
Free Plan Available

SuiteCRM is a popular, open-source fork of SugarCRM Community Edition, offering a fully-featured, self-hosted CRM solution. It provides sales force automation, customer support, and marketing campaign...

9.6 Brilliant
Visit
8 Copper
Copper
Free Plan Available From $9/user/month

Copper is a CRM designed exclusively for Google Workspace (G Suite) users, offering deep, seamless integration with Gmail, Google Calendar, and Drive. It minimizes data entry by automatically creating...

9.6 Brilliant
Visit
9 Zoho CRM
Zoho CRM
Free Plan Available From $15/mo

Zoho CRM is a highly customizable and affordable platform part of the extensive Zoho One business application suite. It offers a wide array of features including sales force automation, multichannel c...

9.5 Brilliant
Visit
10 Oracle NetSuite CRM
Oracle NetSuite CRM
From $2,500/month

Oracle NetSuite CRM is part of the NetSuite ERP/cloud business suite, offering deeply integrated CRM, ERP, and e-commerce capabilities. Its key advantage is a single, real-time database for customer i...

9.2 Excellent
Visit
11 Pipedrive Enterprise
Pipedrive Enterprise
From $12/user/month

Pipedrive Enterprise is a customer relationship management (CRM) software designed to help businesses manage their sales processes and customer interactions more efficiently. It offers advanced featur...

9.2 Excellent
Visit
12 Salesforce Pardot
Salesforce Pardot
Free Plan Available From $50/mo

Salesforce Pardot is a powerful CRM tool designed for event management, offering advanced lead generation and marketing automation features. It integrates seamlessly with Salesforce CRM to provide com...

9.1 Excellent
Visit
13 Real Geeks
Real Geeks
Free Plan Available

Real Geeks is a real estate CRM that combines CRM functionality with automated website generation and lead generation tools. The free trial provides access to their website builder, automated marketin...

9.0 Excellent
Visit
14 Nurture.io
Nurture.io
From Contact for quote

Nurture.io is a CRM platform designed for real estate professionals to manage leads, track client interactions, and automate follow-ups. It integrates with real estate platforms like Zillow and Realto...

8.9 Very Good
Visit
15 PropertyRadar
PropertyRadar

PropertyRadar is a CRM and property data platform designed for real estate investors and agents. It provides access to extensive property data, including ownership information, liens, and foreclosure...

8.8 Very Good
Visit
16 Salesforce Sales Cloud
Salesforce Sales Cloud
From $25/user/month

Salesforce Sales Cloud is the industry-standard CRM platform, renowned for its deep integration capabilities across the entire enterprise ecosystem. It centralizes customer data, automates complex sal...

8.8 Very Good
Visit
17 Netsuite CRM
Netsuite CRM

Netsuite CRM is part of the larger Netsuite ERP system, offering advanced analytics and financial management tools. It integrates seamlessly with other Netsuite modules, making it suitable for busines...

8.7 Very Good
Visit
18 Copper CRM
Copper CRM
Free Plan Available From $9/user/month

Copper CRM is a powerful, cloud-based customer relationship management (CRM) tool that offers an intuitive interface and robust features for managing leads, contacts, deals, and more. It's ideal for s...

8.7 Very Good
Visit
19 Salesflare
Salesflare
Free Plan Available From $29/mo

Salesflare is an intelligent, automated CRM designed specifically for B2B companies. It focuses on minimizing manual input by automatically gathering data from email, calendar, social media, and compa...

8.7 Very Good
Visit
20 Insightly
Insightly

Insightly uniquely combines CRM with project management, making it a strong choice for service-based businesses and B2B companies that need to manage client relationships and project delivery in one p...

8.7 Very Good
Visit
21 Pipedrive Pro
Pipedrive Pro
Free Plan Available From $12/user/month

A cloud-based CRM software designed for sales teams, offering contact management, sales pipeline tracking, and marketing automation.

8.6 Very Good
Visit
22 Neon CRM
Neon CRM

Neon CRM is an all-in-one platform that integrates donor management, membership tracking, event registration, and volunteer coordination into a single system. This makes it an excellent choice for non...

8.5 Very Good
Visit
23 Freshsales Business
Freshsales Business
Free Plan Available From $9/user/month

Freshsales Business is a customer relationship management (CRM) software designed to help small and medium-sized enterprises manage their sales processes more efficiently. Key features include lead ma...

8.5 Very Good
Visit
24 Freshworks
Freshworks
Free Plan Available From $12/month

Freshworks is a CRM platform that includes scheduling features for agencies. It allows users to manage client appointments and integrate with calendars for time blocking. Freshworks supports multiple...

8.4 Very Good
Visit
25 monday sales CRM
monday sales CRM

monday sales CRM is built on the popular monday.com Work OS, offering a highly visual and customizable approach to CRM. It transforms the sales pipeline into a collaborative board, tracking leads, com...

8.4 Very Good
Visit
26 Apttus CRM
Apttus CRM

Apttus CRM focuses on sales force management and ERP integration, offering customization through its platform. It is ideal for businesses in the financial services industry requiring advanced CRM func...

8.3 Very Good
Visit
27 Nimble
Nimble
Free Plan Available From $12/mo

Nimble is a simple yet powerful 'Smart CRM' that excels at unifying contacts from various sources (email, social media, calendars) into a single, intelligent address book. It deeply integrates with Go...

8.3 Very Good
Visit
28 Nexudus
Nexudus
Free Plan Available From $25/mo

Nexudus CRM is tailored for subscription-based businesses, offering mobile apps for managing customer subscriptions and billing. It includes real-time updates and customizable dashboards, making it id...

8.1 Very Good
Visit
29 HubSpot CRM Integration
HubSpot CRM Integration
Free Plan Available

The official HubSpot CRM integration offers seamless data synchronization, lead tracking, and automated workflows. It supports advanced features like custom fields, deal stages, and pipeline managemen...

8.1 Very Good
Visit
30 Zoho CRM Starter
Zoho CRM Starter
Free Plan Available From $15/mo

Zoho CRM Starter is a customer relationship management (CRM) tool designed for small businesses. It helps manage leads, contacts, and sales processes efficiently with basic features.

8.0 Very Good
Visit
31 SugarCRM
SugarCRM
Free Plan Available From $25/user/month

SugarCRM is a flexible, open-platform CRM solution known for its strong customization capabilities and freedom from vendor lock-in. It offers a full suite of sales, marketing, and service automation t...

8.0 Very Good
Visit
32 Less Annoying CRM
Less Annoying CRM
From $10/mo per user

Less Annoying CRM lives up to its name by offering an extremely simple, straightforward, and affordable CRM. It follows a flat-rate pricing model per user with all features included. The interface is...

7.9 Good
Visit
33 Dynamics 365 Marketing
Dynamics 365 Marketing

Microsoft Dynamics 365 Marketing is designed to help educational institutions manage and track leads effectively. It integrates seamlessly with other Microsoft products, offering a powerful CRM soluti...

7.9 Good
Visit
34 Salesforce Events
Salesforce Events

Salesforce Events integrates with the Salesforce CRM to provide a unified platform for managing events and leads. It offers marketing automation, lead generation tools, and detailed analytics. Perfect...

7.8 Good
Visit
35 Salesforce Nonprofit Cloud
Salesforce Nonprofit Cloud
Free Plan Available From Free/mo

A streamlined version of the SuccessFactors platform, designed specifically for smaller non-profits. It includes essential CRM tools such as contact management and fundraising campaigns. With a user-f...

7.7 Good
Visit
36 Kustomer
Kustomer
Free Plan Available From $10/user/month

Kustomer, now part of Meta, is an omnichannel CRM and customer service platform renowned for its unified, timeline-based view of every customer interaction. Its AI capabilities, Kustomer IQ, are built...

7.7 Good
Visit
37 Salesforce Nonprofit SuccessFactors
Salesforce Nonprofit SuccessFactors
Free Plan Available From $25/user/month (freemium)

Tailored for non-profits, this solution offers advanced tools and features specifically designed to meet the unique needs of charitable organizations. It includes robust CRM capabilities, fundraising...

7.7 Good
Visit
38 Capsule CRM
Capsule CRM
Free Plan Available From $9/month

Capsule CRM is a straightforward, easy-to-use CRM focused on visual pipeline management and contact history. It offers core features like contact and company records, opportunity tracking, tasks, and...

7.7 Good
Visit
39 Zoho CRM Lite
Zoho CRM Lite
Free Plan Available

Zoho CRM Lite is a basic customer relationship management (CRM) tool designed for small businesses. It offers essential features like contact management, lead tracking, and sales pipeline management a...

7.7 Good
Visit
40 Infusionsoft
Infusionsoft
Free Plan Available From $25/mo

Infusionsoft is a CRM tool designed for small businesses, offering multi-channel marketing capabilities. It includes features like event promotions and lead management, making it suitable for organiza...

7.7 Good
Visit
41 Microsoft Dynamics 365
Microsoft Dynamics 365
From $75/user/month (Essentials version)

Microsoft Dynamics 365 is a formidable enterprise-grade CRM deeply integrated with the Microsoft ecosystem (Office 365, Teams, Azure). It combines CRM and ERP capabilities, offering modules for Sales,...

7.6 Good
Visit
42 Keap
Keap
Free Plan Available From $25/mo

Keap is a leading all-in-one CRM, marketing automation, and payment platform built specifically for small businesses and entrepreneurs. It combines contact management with powerful automated email mar...

7.5 Good
Visit
43 Salesmate CRM
Salesmate CRM
From $12/user/month

Salesmate CRM is a mobile-first sales automation tool that focuses on lead generation and CRM functionalities. It offers features like task reminders, email tracking, and analytics dashboards. Salesma...

7.4 Good
Visit
44 Pipedrive CRM
Pipedrive CRM
From $12/user/month

Pipedrive CRM provides a simple and intuitive interface for managing sales pipelines. It offers robust pipeline management, team coordination tools, and detailed analytics. Ideal for small to medium-s...

7.4 Good
Visit
45 Creatio
Creatio
From $10/user/month

Creatio (formerly bpm'online) is a powerful no-code platform for CRM and business process automation (BPM). It provides robust studios to model sales, marketing, and service processes with drag-and-dr...

7.4 Good
Visit
46 Freshsales (Freshworks CRM)
Freshsales (Freshworks CRM)
Free Plan Available From $10/user/month

Freshsales, part of the Freshworks suite, is a modern, AI-powered CRM designed for high-velocity sales teams. It features an intuitive interface, built-in phone and email, automated lead scoring, and...

7.4 Good
Visit
47 HubSpot CRM Add-Ons
HubSpot CRM Add-Ons
Free Plan Available

HubSpots official add-ons extend the functionality of its CRM by adding specialized modules and features. These include tools for project management, knowledge base creation, and more, tailored to spe...

7.4 Good
Visit
48 Salesmate
Salesmate
Free Plan Available From $25/mo

Salesmate is a CRM solution designed for multichannel sales, featuring a mobile app and automation tools. It offers customer service capabilities to help businesses manage their interactions with cust...

7.3 Good
Visit
49 Zendesk Sell
Zendesk Sell
Free Plan Available From $25/user/month

Zendesk Sell (formerly Base CRM) is a sales-focused CRM built for productivity, featuring a powerful built-in phone dialer, email integration, and predictive capabilities. It emphasizes activity-based...

7.2 Good
Visit
50 HoneyBook
HoneyBook
Free Plan Available From $25/mo

HoneyBook is a client relationship management (CRM) and business management platform tailored for creative entrepreneurs and small service-based teams (e.g., photographers, event planners, coaches). I...

7.1 Good
Visit

help Frequently Asked Questions

What is the best CRM in 2026?
According to our AI-powered rankings, Salesforce CRM is currently rated as the best CRM with a score of 10.0/10. Other top-rated options include Salesforce CRM, Salesforce Platform, HubSpot Free CRM.
How are these CRM ranked?
Our rankings use an AI-powered scoring system that analyzes category fit, feature coverage, pricing signals, public reception, recency, and value for money. Each CRM receives a 0 to 10 Lunoo score.
How often are the rankings updated?
Our rankings are updated continuously as new data becomes available. Scores are recalculated regularly to ensure you always see the most current and accurate ratings.
What are the top 5 CRM in 2026?
The top 5 CRM in 2026 are: Salesforce CRM, Salesforce Platform, HubSpot Free CRM, Salesforce for Nonprofits, HubSpot CRM. These are ranked by our AI-powered scoring system based on category fit, features, pricing signals, public reception, and recency.
How many CRM are ranked on Lunoo?
Lunoo currently ranks 94 CRM, of which 13 have earned an Excellent rating (9.0+). New options are added and scored regularly.
Which CRM is ranked first?
Salesforce CRM is currently ranked #1 with a Lunoo score of 10.0/10 in our CRM rankings.
Is Salesforce CRM worth it?
Salesforce CRM scores 10.0/10, making it one of the highest-rated CRM available. Its strong rating reflects excellent performance across our evaluation criteria.
What should I look for when choosing a CRM?
Key factors include your specific use case, budget, features offered, ease of use, and long-term value. Our scoring system evaluates these factors objectively. Compare the top options above to find the best fit.
Are there any free CRM options?
Some CRM offer free plans or trials. Check each option's website for current pricing. Our rankings focus on overall quality regardless of price point.
What is the difference between top-rated CRM?
While Salesforce CRM and Salesforce Platform are both highly rated, they differ in features, pricing, and target audience. Use our comparison tool to see detailed side-by-side differences.
Can I compare CRM on Lunoo?
Yes! Lunoo offers a detailed comparison tool. Click the compare icon on any two items to see a side-by-side analysis of scores, features, pros, and cons.
How accurate are Lunoo's CRM rankings?
Our AI-powered scoring system is calibrated against established ground truth sources and continuously improved. We analyze features, expert reviews, user feedback, and market data to provide the most objective rankings possible.

science How We Rank

Every crm is scored across 12 weighted criteria from hundreds of verified sources:

  • Features & Capabilities - Comprehensive analysis of what each option offers
  • User Reviews - Aggregated feedback from real users across platforms
  • Expert Opinions - Professional reviews and industry recognition
  • Value for Money - Cost-effectiveness relative to features
  • Reliability & Support - Track record and customer service quality

Rankings are updated continuously as new information becomes available.

Disclosure: Some links on this page may be affiliate links. If you make a purchase through these links, we may earn a small commission at no extra cost to you. This does not influence our rankings - all scores are determined by our independent AI-powered evaluation system.

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