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Best CRM

Reviewed by Lunoo Research Team · Updated Jun 26, 2026

91 ranked ·

Top-rated crm ranked by our AI-powered scoring system.

· Re-ranked 4 days ago
#2
HubSpot CRM Suite

HubSpot CRM Suite

HubSpot remains the gold standard for businesses prioritizing user experience and inbound marketing alignment. Its CRM is incredibly intuitive, offering a unifi...

9.08 Excellent
emoji_events #1
Salesforce

Salesforce

Ideal for large enterprises with complex sales pro...

9.45 Excellent
#3
HubSpot Sales Hub Pro

HubSpot Sales Hub Pro

HubSpot Sales Hub Pro provides a Customer Relationship Management (CRM) platform for businesses seeking to streamline their sales processes. This software helps...

8.55 Great
91 Items Ranked
7.4 Avg Score
3 Rated Excellent
9.5 Top Ranked Score
Summary: The best crm in 2026 is Salesforce with a score of 9.45/10, followed by HubSpot CRM Suite (9.08) and HubSpot Sales Hub Pro (8.55). This ranking is based on Lunoo's AI-powered scoring system which evaluates 91 crm across category fit, feature coverage, pricing signals, public reception, recency, and value. Rankings were last refreshed on Jun 26, 2026.

table_chart Top 5 at a Glance

# Name Score Price Best For
#1 Salesforce Salesforce 9.45 From $25/mo Ideal for large enterprises with complex sales processes and extensive customer... Visit
#2 HubSpot CRM Suite HubSpot CRM Suite 9.08 - - Visit
#3 HubSpot Sales Hub Pro HubSpot Sales Hub Pro 8.55 - - Visit
#4 HubSpot HubSpot 8.51 Free / $50/mo Ideal for businesses of all sizes looking to streamline their customer lifecycle... Visit
#5 Copper CRM (Alternative Focus) Copper CRM (Alternative Focus) 8.48 - -

leaderboard Full CRM Rankings

Best 1 Salesforce
Salesforce
From $25/mo

Salesforce is the undisputed market leader and most comprehensive CRM platform, offering a vast ecosystem of cloud-based products. Its core Sales Cloud provides powerful lead, opportunity, and pipeline management, while its Service, Marketing, and Commerce Clouds create a full 360-degree customer vi...

2 HubSpot CRM Suite

HubSpot remains the gold standard for businesses prioritizing user experience and inbound marketing alignment. Its CRM is incredibly intuitive, offering a unified platform that seamlessly connects sales, marketing, and service hubs. It excels at providing a 360-degree view of the customer journey, m...

3 Salesforce Platform

The dominant platform for Customer Relationship Management (CRM), Salesforce allows businesses to manage every customer interaction in one place. Its strength is its massive AppExchange ecosystem, allowing customization for virtually any industry need. It is ideal for sales, marketing, and service t...

4 HubSpot CRM (Lite)

HubSpot CRM offers a powerful free version alongside paid professional and enterprise tiers. The Professional tier expands on the free version with advanced automation, reporting, and customization options. HubSpot's focus on inbound marketing and customer engagement makes it a popular choice for bu...

5 HubSpot Sales Hub Pro

HubSpot Sales Hub Pro provides a Customer Relationship Management (CRM) platform for businesses seeking to streamline their sales processes. This software helps teams manage leads from initial contact through conversion, offering tools like lead scoring and automated email marketing integration. It’...

6 HubSpot
HubSpot
Free Plan Available From $50/mo

HubSpot is a comprehensive CRM platform with a powerful, integrated email marketing suite. It excels at connecting email campaigns to the full customer lifecycle, offering visual automation builders, personalized content tools, and detailed analytics tied to contact records. Its free plan includes c...

7 Copper CRM (Alternative Focus)

This entry represents a focus on the core strength of Copper: its seamless, automatic logging within the Google ecosystem. It is recommended for teams where the primary pain point is 'lost context' from emails and calls, rather than complex marketing automation or deep customization. It keeps the sa...

8 HubSpot CRM (Standalone)

While the full suite is powerful, the standalone HubSpot CRM is excellent for teams prioritizing simplicity and an intuitive user experience. It provides core contact management, deal tracking, and basic automation without the complexity of enterprise systems. It is the perfect starting point for SM...

9 Zoho CRM
Zoho CRM
Free Plan Available From $15/mo

Zoho CRM is a highly customizable and affordable platform part of the extensive Zoho One business application suite. It offers a wide array of features including sales force automation, multichannel communication, process management, and AI-powered analytics via Zia. It stands out for its flexibilit...

10 Creatio CRM

Creatio CRM is a platform offering sales automation, marketing, and service functionalities alongside low-code development capabilities for process customization.

11 Salesforce Sales Cloud
From $25/user/month

Salesforce Sales Cloud is the industry-standard CRM platform, renowned for its deep integration capabilities across the entire enterprise ecosystem. It centralizes customer data, automates complex sales workflows, and provides robust analytics. Its strength lies in the AppExchange, which allows for...

12 Bloomerang
Bloomerang

Bloomerang is a cloud-based CRM platform specifically designed for nonprofit organizations to manage donor relationships, track engagement, and streamline fundraising efforts.

13 Monday.com CRM

Monday.com is fundamentally a Work OS, but its CRM capabilities are incredibly flexible. Instead of forcing users into rigid sales funnels, it allows teams to build custom boards that map perfectly to their unique sales process, whether that process involves project milestones or simple deal trackin...

14 Workbooks CRM

Workbooks CRM is a cloud-based platform designed for B2B sales and marketing teams, offering customizable dashboards, pipeline management, and integrations with tools like Slack and HubSpot.

15 Bigin by Zoho CRM

Bigin by Zoho CRM is a cloud-based customer relationship management platform designed for small businesses, offering sales, service, and project management tools in an integrated system.

16 Bullhorn CRM

Bullhorn CRM is a cloud-based platform primarily serving the staffing and recruitment industry, offering tools for candidate management, sales automation, and agency workflow optimization.

17 Close CRM
Close CRM

Close is a cloud-based CRM platform specifically designed for sales teams, offering built-in calling, email tracking, and automation features to streamline the sales process.

18 Folk CRM
Folk CRM

Folk CRM is a platform designed for small businesses and startups, offering relationship management, project tracking, and communication tools within a single interface to streamline workflows.

19 HubSpot CRM
Free Plan Available From $20/mo per user

HubSpot CRM is renowned for its exceptional user experience and powerful free core CRM, making it a top choice for growing businesses. It seamlessly integrates marketing, sales, service, and CMS tools into a single, intuitive platform. Its strength is in inbound methodology, with excellent tools for...

20 Nimble
Nimble
Free Plan Available From $12/mo

Nimble is a simple yet powerful 'Smart CRM' that excels at unifying contacts from various sources (email, social media, calendars) into a single, intelligent address book. It deeply integrates with Google Workspace and Microsoft 365, adding CRM functionality directly within your inbox. It focuses on...

21 Dynamics 365 Sales
From $135/user/month

Dynamics 365 Sales is a cloud-based Customer Relationship Management (CRM) system from Microsoft. It’s notable for its integration of sales, customer service, and business intelligence into an enterprise-level solution. This platform supports larger businesses needing comprehensive lead management,...

22 Streak CRM
Streak CRM

Streak is unique because it operates almost entirely *inside* your Gmail inbox, making it the ultimate choice for users who find switching context between a CRM and their email unbearable. It turns your Gmail account into a functional, lightweight CRM. Its perfect for solo entrepreneurs or small tea...

23 Podium
Podium

Podium is a CRM software designed for small businesses focused on local marketing. It streamlines communication between businesses and customers through integrated review management, messaging, and payment processing. This central platform supports lead generation efforts and helps improve a busines...

24 Bigin by Zoho

Bigin is a lightweight CRM application developed by Zoho Corporation, designed for small businesses to manage customer pipelines.

25 Freshsales (Freshworks CRM)
Free Plan Available From $10/user/month

Freshsales, part of the Freshworks suite, is a modern, AI-powered CRM designed for high-velocity sales teams. It features an intuitive interface, built-in phone and email, automated lead scoring, and visual sales pipelines. Its AI assistant, Freddy AI, provides predictive contact scoring, next-best-...

26 Bitrix24 Free

Bitrix24 Free is a unique offering that combines CRM functionality with project management and collaboration tools. It provides contact management, sales pipeline tracking, task management, and document sharing capabilities. Its all-in-one approach makes it suitable for businesses that require a cen...

27 Pipeliner CRM

Pipeliner CRM is a sales-focused platform offering pipeline management, automation features, and AI-powered insights designed to help businesses track deals and improve sales performance.

28 Nutshell CRM

Nutshell CRM is a sales-focused platform offering deal management, pipeline tracking, email automation, and reporting tools designed to streamline sales processes for small to mid-sized businesses.

29 OnePageCRM
OnePageCRM

OnePageCRM is a cloud-based customer relationship management platform designed for small businesses and freelancers, presenting data in a single, visual page to streamline sales processes and improve client tracking.

30 EveryAction

EveryAction is a cloud-based CRM platform primarily used by progressive organizations for digital fundraising, grassroots advocacy, and constituent relationship management, integrating tools for email, SMS, and peer-to-peer campaigns.

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help Frequently Asked Questions

What is the best CRM in 2026?
According to our AI-powered rankings, Salesforce is currently rated as the best CRM with a score of 9.5/10. Other top-rated options include Salesforce, HubSpot CRM Suite, HubSpot Sales Hub Pro.
How are these CRM ranked?
Our rankings use an AI-powered scoring system that analyzes category fit, feature coverage, pricing signals, public reception, recency, and value for money. Each CRM receives a 0 to 10 Lunoo score.
How often are the rankings updated?
Our rankings are updated continuously as new data becomes available. Scores are recalculated regularly to ensure you always see the most current and accurate ratings.
What are the top 5 CRM in 2026?
The top 5 CRM in 2026 are: Salesforce, HubSpot CRM Suite, HubSpot Sales Hub Pro, HubSpot, Copper CRM (Alternative Focus). These are ranked by our AI-powered scoring system based on category fit, features, pricing signals, public reception, and recency.
How many CRM are ranked on Lunoo?
Lunoo currently ranks 91 CRM, of which 3 have earned a Brilliant rating (9.0+). New options are added and scored regularly.
Which CRM is ranked first?
Salesforce is currently ranked #1 with a Lunoo score of 9.5/10 in our CRM rankings.
Is Salesforce worth it?
Salesforce scores 9.5/10, making it one of the highest-rated CRM available. Its strong rating reflects excellent performance across our evaluation criteria.
What should I look for when choosing a CRM?
Key factors include your specific use case, budget, features offered, ease of use, and long-term value. Our scoring system evaluates these factors objectively. Compare the top options above to find the best fit.
Are there any free CRM options?
Some CRM offer free plans or trials. Check each option's website for current pricing. Our rankings focus on overall quality regardless of price point.
What is the difference between top-rated CRM?
While Salesforce and HubSpot CRM Suite are both highly rated, they differ in features, pricing, and target audience. Use our comparison tool to see detailed side-by-side differences.
Can I compare CRM on Lunoo?
Yes! Lunoo offers a detailed comparison tool. Click the compare icon on any two items to see a side-by-side analysis of scores, features, pros, and cons.
How accurate are Lunoo's CRM rankings?
Our AI-powered scoring system is calibrated against established ground truth sources and continuously improved. We analyze features, expert reviews, user feedback, and market data to provide the most objective rankings possible.

science How We Rank

Every crm is scored across 12 weighted criteria from hundreds of verified sources:

  • Features & Capabilities - Comprehensive analysis of what each option offers
  • User Reviews - Aggregated feedback from real users across platforms
  • Expert Opinions - Professional reviews and industry recognition
  • Value for Money - Cost-effectiveness relative to features
  • Reliability & Support - Track record and customer service quality

Rankings are updated continuously as new information becomes available.

Disclosure: Some links on this page may be affiliate links. If you make a purchase through these links, we may earn a small commission at no extra cost to you. This does not influence our rankings - all scores are determined by our independent AI-powered evaluation system.

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