Best CRM Software

Reviewed by Lunoo Research Team · Updated May 26, 2026

52 ranked ·

Top-rated crm software ranked by our AI-powered scoring system.

· Re-ranked 5 days ago
52
Items Ranked
8
Avg Score
12
Rated Excellent
10
Top Ranked Score
Summary: The best crm software in 2026 is Salesforce for Nonprofits with a score of 10.0/10, followed by Salesforce Platform (9.8) and Salesforce CRM (9.8). This ranking is based on Lunoo's AI-powered scoring system which evaluates 52 crm software across category fit, feature coverage, pricing signals, public reception, recency, and value. Rankings were last refreshed on May 26, 2026.

table_chart Top 5 at a Glance

Rank Name Score Price Best For
#1 Salesforce for Nonprofits 10.0 Free / $25/mo Ideal for medium to large nonprofit organizations with compl... Visit
#2 Salesforce Platform 9.8 - - Visit
#3 Salesforce CRM 9.8 Free / $25/user/month Ideal for large enterprises with complex CRM needs and a bud... Visit
#4 SuiteCRM 9.7 Free Ideal for businesses that require full control over their CR... Visit
#5 HubSpot CRM 9.6 Free / $20/mo per user Ideal for growing businesses focused on inbound marketing an... Visit

leaderboard Full CRM Software Rankings

Best 1 Salesforce for Nonprofits
Salesforce for Nonprofits
Free Plan Available From $25/mo

Salesforce for Nonprofits, built on the Nonprofit Success Pack (NPSP), is the industry leader for organizations needing deep customization and scalability. It provides a comprehensive view of every co...

10.00 Brilliant
Visit
2 Salesforce Platform
Salesforce Platform

The dominant platform for Customer Relationship Management (CRM), Salesforce allows businesses to manage every customer interaction in one place. Its strength is its massive AppExchange ecosystem, all...

9.84 Brilliant
Visit
3 Salesforce CRM
Salesforce CRM
Free Plan Available From $25/user/month

Salesforce CRM is the leading enterprise customer relationship management platform, serving businesses of all sizes with comprehensive sales, service, marketing, and commerce capabilities. The platfor...

9.75 Brilliant
Visit
4 SuiteCRM
SuiteCRM
Free Plan Available

SuiteCRM is a popular, open-source fork of SugarCRM Community Edition, offering a fully-featured, self-hosted CRM solution. It provides sales force automation, customer support, and marketing campaign...

9.67 Brilliant
Visit
5 HubSpot CRM
HubSpot CRM
Free Plan Available From $20/mo per user

HubSpot CRM is renowned for its exceptional user experience and powerful free core CRM, making it a top choice for growing businesses. It seamlessly integrates marketing, sales, service, and CMS tools...

9.63 Brilliant
Visit
+1 more from Hubspot Crm — e.g. HubSpot CRM Free
6 Zoho CRM
Zoho CRM
Free Plan Available From $15/mo

Zoho CRM is a highly customizable and affordable platform part of the extensive Zoho One business application suite. It offers a wide array of features including sales force automation, multichannel c...

9.54 Brilliant
Visit
7 Salesforce Pardot
Salesforce Pardot
Free Plan Available From $50/mo

Salesforce Pardot is a powerful CRM tool designed for event management, offering advanced lead generation and marketing automation features. It integrates seamlessly with Salesforce CRM to provide com...

9.38 Excellent
Visit
8 Oracle NetSuite CRM
Oracle NetSuite CRM
From $2,500/month

Oracle NetSuite CRM is part of the NetSuite ERP/cloud business suite, offering deeply integrated CRM, ERP, and e-commerce capabilities. Its key advantage is a single, real-time database for customer i...

9.34 Excellent
Visit
9 Pipedrive Enterprise
Pipedrive Enterprise
From $12/user/month

Pipedrive Enterprise is a customer relationship management (CRM) software designed to help businesses manage their sales processes and customer interactions more efficiently. It offers advanced featur...

9.25 Excellent
Visit
+2 more from Pipedrive Enterprise — e.g. Pipedrive
10
MI
Microsoft Dynamics 365
From $75/user/month (Essentials version)

Microsoft Dynamics 365 is a formidable enterprise-grade CRM deeply integrated with the Microsoft ecosystem (Office 365, Teams, Azure). It combines CRM and ERP capabilities, offering modules for Sales,...

9.13 Excellent
Visit
11 Salesforce Sales Cloud
Salesforce Sales Cloud
From $25/user/month

Salesforce Sales Cloud is the industry-standard CRM platform, renowned for its deep integration capabilities across the entire enterprise ecosystem. It centralizes customer data, automates complex sal...

8.99 Very Good
Visit
12 Copper
Copper
Free Plan Available From $9/user/month

Copper is a CRM designed exclusively for Google Workspace (G Suite) users, offering deep, seamless integration with Gmail, Google Calendar, and Drive. It minimizes data entry by automatically creating...

8.99 Very Good
Visit
13 Freshsales Business
Freshsales Business
Free Plan Available From $9/user/month

Freshsales Business is a customer relationship management (CRM) software designed to help small and medium-sized enterprises manage their sales processes more efficiently. Key features include lead ma...

8.88 Very Good
Visit
14 Freshworks
Freshworks
Free Plan Available From $12/month

Freshworks is a CRM platform that includes scheduling features for agencies. It allows users to manage client appointments and integrate with calendars for time blocking. Freshworks supports multiple...

8.84 Very Good
Visit
15 Zoho CRM Free
Zoho CRM Free

Zoho CRM Free is a powerful and feature-rich option, offering a solid alternative to HubSpot. It provides contact management, lead management, sales automation, and reporting capabilities. Zohos stren...

8.80 Very Good
Visit
16 Insightly
Insightly

Insightly uniquely combines CRM with project management, making it a strong choice for service-based businesses and B2B companies that need to manage client relationships and project delivery in one p...

8.75 Very Good
Visit
17 Salesforce Platform (Lightning)
Salesforce Platform (Lightning)

While primarily known for CRM, the underlying Salesforce Platform (Lightning) is an incredibly extensible environment. It allows customization far beyond standard CRM needs, enabling the building of c...

8.70 Very Good
Visit
18 Nimble
Nimble
Free Plan Available From $12/mo

Nimble is a simple yet powerful 'Smart CRM' that excels at unifying contacts from various sources (email, social media, calendars) into a single, intelligent address book. It deeply integrates with Go...

8.69 Very Good
Visit
19 Salesflare
Salesflare
Free Plan Available From $29/mo

Salesflare is an intelligent, automated CRM designed specifically for B2B companies. It focuses on minimizing manual input by automatically gathering data from email, calendar, social media, and compa...

8.64 Very Good
Visit
20 monday sales CRM
monday sales CRM

monday sales CRM is built on the popular monday.com Work OS, offering a highly visual and customizable approach to CRM. It transforms the sales pipeline into a collaborative board, tracking leads, com...

8.61 Very Good
Visit
21 Nexudus
Nexudus
Free Plan Available From $25/mo

Nexudus CRM is tailored for subscription-based businesses, offering mobile apps for managing customer subscriptions and billing. It includes real-time updates and customizable dashboards, making it id...

8.45 Very Good
Visit
22 Dynamics 365 Marketing
Dynamics 365 Marketing

Microsoft Dynamics 365 Marketing is designed to help educational institutions manage and track leads effectively. It integrates seamlessly with other Microsoft products, offering a powerful CRM soluti...

8.28 Very Good
Visit
23 SugarCRM
SugarCRM
Free Plan Available From $25/user/month

SugarCRM is a flexible, open-platform CRM solution known for its strong customization capabilities and freedom from vendor lock-in. It offers a full suite of sales, marketing, and service automation t...

8.26 Very Good
Visit
24 Less Annoying CRM
Less Annoying CRM
From $10/mo per user

Less Annoying CRM lives up to its name by offering an extremely simple, straightforward, and affordable CRM. It follows a flat-rate pricing model per user with all features included. The interface is...

8.24 Very Good
Visit
25 Salesforce Nonprofit SuccessFactors
Salesforce Nonprofit SuccessFactors
Free Plan Available From $25/user/month (freemium)

Tailored for non-profits, this solution offers advanced tools and features specifically designed to meet the unique needs of charitable organizations. It includes robust CRM capabilities, fundraising...

8.21 Very Good
Visit
26 Salesforce Events
Salesforce Events

Salesforce Events integrates with the Salesforce CRM to provide a unified platform for managing events and leads. It offers marketing automation, lead generation tools, and detailed analytics. Perfect...

8.03 Very Good
Visit
27 Capsule CRM
Capsule CRM
Free Plan Available From $9/month

Capsule CRM is a straightforward, easy-to-use CRM focused on visual pipeline management and contact history. It offers core features like contact and company records, opportunity tracking, tasks, and...

7.86 Good
Visit
28 Kustomer
Kustomer
Free Plan Available From $10/user/month

Kustomer, now part of Meta, is an omnichannel CRM and customer service platform renowned for its unified, timeline-based view of every customer interaction. Its AI capabilities, Kustomer IQ, are built...

7.83 Good
Visit
29 Salesforce Nonprofit Cloud
Salesforce Nonprofit Cloud
Free Plan Available From Free/mo

A streamlined version of the SuccessFactors platform, designed specifically for smaller non-profits. It includes essential CRM tools such as contact management and fundraising campaigns. With a user-f...

7.76 Good
Visit
30 Infusionsoft
Infusionsoft
Free Plan Available From $25/mo

Infusionsoft is a CRM tool designed for small businesses, offering multi-channel marketing capabilities. It includes features like event promotions and lead management, making it suitable for organiza...

7.71 Good
Visit
31 Apptivo
Apptivo
Free Plan Available From $25/mo

Apptivo is an integrated suite of business apps centered around its CRM, offering tools for invoicing, project management, help desk, and more. It approaches CRM as part of a broader business manageme...

7.67 Good
Visit
32 Creatio
Creatio
From $10/user/month

Creatio (formerly bpm'online) is a powerful no-code platform for CRM and business process automation (BPM). It provides robust studios to model sales, marketing, and service processes with drag-and-dr...

7.62 Good
Visit
33 Freshsales (Freshworks CRM)
Freshsales (Freshworks CRM)
Free Plan Available From $10/user/month

Freshsales, part of the Freshworks suite, is a modern, AI-powered CRM designed for high-velocity sales teams. It features an intuitive interface, built-in phone and email, automated lead scoring, and...

7.60 Good
Visit
34 Pipedrive CRM
Pipedrive CRM
From $12/user/month

Pipedrive CRM provides a simple and intuitive interface for managing sales pipelines. It offers robust pipeline management, team coordination tools, and detailed analytics. Ideal for small to medium-s...

7.57 Good
Visit
35 Zendesk Sell
Zendesk Sell
Free Plan Available From $25/user/month

Zendesk Sell (formerly Base CRM) is a sales-focused CRM built for productivity, featuring a powerful built-in phone dialer, email integration, and predictive capabilities. It emphasizes activity-based...

7.43 Good
Visit
36 Acquire CRM
Acquire CRM
Free Plan Available From $25/mo

Acquire CRM specializes in customer engagement and sales automation. It provides lead tracking, email marketing, and analytics to help businesses manage their customer relationships.

7.36 Good
Visit
37 HoneyBook
HoneyBook
Free Plan Available From $25/mo

HoneyBook is a client relationship management (CRM) and business management platform tailored for creative entrepreneurs and small service-based teams (e.g., photographers, event planners, coaches). I...

7.34 Good
Visit
38 Salesmate
Salesmate
Free Plan Available From $25/mo

Salesmate is a CRM solution designed for multichannel sales, featuring a mobile app and automation tools. It offers customer service capabilities to help businesses manage their interactions with cust...

7.34 Good
Visit
39 Dynamics 365 Sales
Dynamics 365 Sales
From $135/user/month

Microsoft Dynamics 365 Sales provides a robust CRM solution with social media integration, customer service tools, and advanced analytics. It is designed for enterprise-level businesses requiring comp...

7.14 Good
Visit
40 Insightly Business Pro
Insightly Business Pro
Free Plan Available From $25/user/month

Insightly Business Pro is a customer relationship management (CRM) software designed to help businesses manage their contacts, sales opportunities, and projects in one place. Key features include cont...

6.73 Fair
Visit
41 Proprofs CRM
Proprofs CRM
Free Plan Available From $12/mo

Proprofs CRM provides an easy-to-use interface with a built-in knowledge base and ticketing system. It offers basic CRM features, customizable dashboards, and integration options. Suitable for small b...

6.72 Fair
Visit
42 Salespad
Salespad

Salespad is a CRM tool that offers essential sales automation features like lead management and email tracking. It provides an intuitive interface and integrates with popular CRMs. Salespads pricing s...

6.46 Fair
Visit
43 Freshsales Pro
Freshsales Pro
Free Plan Available From $25/user/month

Freshsales Pro is a customer relationship management (CRM) software designed to help businesses manage their sales pipeline and customer interactions efficiently. It offers features such as lead manag...

6.42 Fair
Visit
44
CA
Capsule CRM Pro
Free Plan Available From $25/mo

Capsule CRM Pro is a customer relationship management (CRM) software designed to help businesses manage their contacts, leads, and sales processes more efficiently. Key features include contact manage...

6.22 Fair
45 Insightly Business
Insightly Business
Free Plan Available From $25/mo

Insightly Business is a customer relationship management (CRM) software designed to help small businesses manage their contacts, sales pipelines, projects, and tasks in one place. It offers features s...

6.10 Fair
Visit
46 vtiger
vtiger
Free Plan Available From $25/user/month for cloud-based enterprise edition

vtiger CRM is an open-source, all-in-one CRM solution encompassing sales, marketing, and support functionalities. It is available in both self-hosted (free) and cloud-based commercial editions. It inc...

5.97 Average
Visit
47 Insightly Pro
Insightly Pro
Free Plan Available From $29/mo

A cloud-based CRM software designed for small businesses, offering contact management, sales pipeline tracking, and marketing automation.

5.47 Average
Visit

help Frequently Asked Questions

What is the best CRM Software in 2026?
According to our AI-powered rankings, Salesforce for Nonprofits is currently rated as the best CRM Software with a score of 10.0/10. Other top-rated options include Salesforce for Nonprofits, Salesforce Platform, Salesforce CRM.
How are these CRM Software ranked?
Our rankings use an AI-powered scoring system that analyzes category fit, feature coverage, pricing signals, public reception, recency, and value for money. Each CRM Software receives a 0 to 10 Lunoo score.
How often are the rankings updated?
Our rankings are updated continuously as new data becomes available. Scores are recalculated regularly to ensure you always see the most current and accurate ratings.
What are the top 5 CRM Software in 2026?
The top 5 CRM Software in 2026 are: Salesforce for Nonprofits, Salesforce Platform, Salesforce CRM, SuiteCRM, HubSpot CRM. These are ranked by our AI-powered scoring system based on category fit, features, pricing signals, public reception, and recency.
How many CRM Software are ranked on Lunoo?
Lunoo currently ranks 52 CRM Software, of which 12 have earned an Excellent rating (9.0+). New options are added and scored regularly.
Which CRM Software is ranked first?
Salesforce for Nonprofits is currently ranked #1 with a Lunoo score of 10.0/10 in our CRM Software rankings.
Is Salesforce for Nonprofits worth it?
Salesforce for Nonprofits scores 10.0/10, making it one of the highest-rated CRM Software available. Its strong rating reflects excellent performance across our evaluation criteria.
What should I look for when choosing a CRM Software?
Key factors include your specific use case, budget, features offered, ease of use, and long-term value. Our scoring system evaluates these factors objectively. Compare the top options above to find the best fit.
Are there any free CRM Software options?
Some CRM Software offer free plans or trials. Check each option's website for current pricing. Our rankings focus on overall quality regardless of price point.
What is the difference between top-rated CRM Software?
While Salesforce for Nonprofits and Salesforce Platform are both highly rated, they differ in features, pricing, and target audience. Use our comparison tool to see detailed side-by-side differences.
Can I compare CRM Software on Lunoo?
Yes! Lunoo offers a detailed comparison tool. Click the compare icon on any two items to see a side-by-side analysis of scores, features, pros, and cons.
How accurate are Lunoo's CRM Software rankings?
Our AI-powered scoring system is calibrated against established ground truth sources and continuously improved. We analyze features, expert reviews, user feedback, and market data to provide the most objective rankings possible.

checklist What to Look for in CRM Software

Integration Capabilities
CRM software must integrate seamlessly with various third-party apps and services. Look for platforms that support a wide range of integrations, such as marketing tools, accounting systems, and project management software. For example, Salesforce Commerce Cloud Connect integrates directly with popular e-commerce solutions like Shopify.
Customization Options
The ability to customize the CRM system according to specific business needs is crucial. Evaluate whether the platform allows for custom fields, workflows, and reports. Integromat, for instance, offers extensive customization through its powerful automation engine.
Mobile Accessibility
With mobile devices being integral to modern business operations, ensure that the CRM software provides a responsive and user-friendly mobile interface. Salesforce Essentials includes a robust mobile app with all essential features for on-the-go access.
Customer Support
Reliable customer support is vital when issues arise. Assess the availability of different support channels, response times, and overall satisfaction ratings from other users. Copper has received high praise for its responsive and helpful customer service team.
Data Security and Compliance
Given the sensitive nature of customer data, prioritize CRM solutions that offer strong security measures and compliance with relevant regulations like GDPR or HIPAA. Salesforce Nonprofit Success Pack is known for its stringent data protection protocols.
Our Verdict: The CRM software category boasts a high average score of 7.77558/10, indicating that the market is highly competitive and well-served by top-tier solutions. Clear winners like Salesforce Essentials and Integromat demonstrate superior performance in key areas such as integration capabilities and customization options, making them standout choices for businesses seeking robust CRM tools.

science How We Rank

Every crm software is scored across 12 weighted criteria from hundreds of verified sources:

  • Features & Capabilities - Comprehensive analysis of what each option offers
  • User Reviews - Aggregated feedback from real users across platforms
  • Expert Opinions - Professional reviews and industry recognition
  • Value for Money - Cost-effectiveness relative to features
  • Reliability & Support - Track record and customer service quality

Rankings are updated continuously as new information becomes available.

category Related Categories

Marketing Automation arrow_forward Email Marketing Tool arrow_forward Help Desk Software arrow_forward Invoicing Software arrow_forward Live Chat Software arrow_forward Ecommerce Platform arrow_forward Erp Software arrow_forward
Disclosure: Some links on this page may be affiliate links. If you make a purchase through these links, we may earn a small commission at no extra cost to you. This does not influence our rankings - all scores are determined by our independent AI-powered evaluation system.

Save to your list

Create your first list and start tracking the tools that matter to you.

Track favorites
Get updates
Compare scores

Already have an account? Sign in

Compare Items

See how they stack up against each other

Comparing
VS
Select 1 more item to compare