Best Marketing Automation for 2026
Updated DailyA community-curated ranking of the most effective marketing-automation software. Voted on by verified marketers.
HubSpot is a comprehensive CRM platform with a powerful, integrated email marketing suite. It excels at connecting email campaigns to the fu...
HubSpot CRM is renowned for its exceptional user experience and powerful free core CRM, making it a top choice for growing businesses. It se...
Insightly uniquely combines CRM with project management, making it a strong choice for service-based businesses and B2B companies that need...
SugarCRM is a flexible, open-platform CRM solution known for its strong customization capabilities and freedom from vendor lock-in. It offer...
Keap is a leading all-in-one CRM, marketing automation, and payment platform built specifically for small businesses and entrepreneurs. It c...
Agile CRM is an affordable all-in-one platform combining sales, marketing, and service automation. It includes contact management, email tra...
Pardot, Salesforce's B2B marketing automation solution, is tightly integrated with Salesforce CRM. It excels at lead generation, nurturing,...
Frequently Asked Questions
What is the best marketing-automation for beginners?
For beginners, we recommend starting with tools that offer free tiers and intuitive interfaces. Check the scores above - tools rated 85+ typically offer the best balance of features and usability.
How do we rank marketing-automation tools?
Our rankings are based on a comprehensive scoring system that evaluates features, pricing, user reviews, ease of use, and overall value. Each tool is scored from 0-100.
Are there free marketing-automation options?
Yes! Many marketing-automation tools offer free plans or free trials. Look for tools with "Free plan" or "Freemium" pricing models in our comparison.
How often is this list updated?
We regularly review and update our rankings to reflect the latest features, pricing changes, and user feedback. Last updated: January 2026.
