How much does Mailchimp cost?

Mailchimp offers a free plan and paid plans starting from $9/mo.

How good is Mailchimp?

Mailchimp has a Lunoo score of 9.0/10. This score is based on AI-powered analysis of category fit, feature coverage, pricing signals, public reception, and recency.

Where does Mailchimp rank on Lunoo?

Mailchimp is ranked #26 in Lunoo's Best Email Marketing rankings with a score of 7.6/10.

Is Mailchimp worth it in 2026?

Mailchimp scores 9.0/10 in the Email Marketing category on Lunoo. Compare it with alternatives to find the best fit for your needs.

What are the best alternatives to Mailchimp?

Visit lunoo.com/alternatives/mailchimp to see top-ranked competitors with objective AI-powered scores and side-by-side comparisons.

How does Mailchimp compare to competitors?

Lunoo provides objective, AI-powered comparisons. Use the comparison tool to see Mailchimp side-by-side with any alternative.

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Mailchimp

7.59

Good

▲ ▼

Free Plan • From $9/mo

language

description Mailchimp Overview

Mailchimp is a widely recognized email marketing platform suitable for a broad range of businesses, including e-commerce. It offers a user-friendly drag-and-drop email editor, a library of professionally designed templates, and robust marketing automation features. While it has expanded beyond email, its core strength remains in email marketing. Mailchimp integrates with numerous e-commerce platforms and social media channels.

A free plan is available for up to 500 contacts, with paid plans starting at $13/month. However, its e-commerce specific features are less advanced than Klaviyo or Omnisend.

recommend Best for: Small businesses looking for a comprehensive marketing automation solution with easy setup and strong e-commerce integrations.

info Mailchimp Specifications

Api	Yes
Platform	Web-based
Languages	English, Spanish, French, German, Italian, Portuguese
Integrations	Shopify, WordPress, Salesforce, Google Analytics

balance Mailchimp Pros & Cons

thumb_up Pros

check exceptional ease of use
check generous free tier
check strong e-commerce integrations (especially with Shopify)
check core automation capabilities

thumb_down Cons

close limited advanced customization options
close higher costs for enterprise features
close occasional user interface quirks
close customer support can be slow at times

help Mailchimp FAQ

Is Mailchimp free?

Yes, it offers a generous free tier with basic features.

Does Mailchimp integrate with Shopify?

Absolutely, Mailchimp has strong integrations with Shopify for seamless e-commerce marketing.

How does Mailchimp's automation work?

Mailchimps automation allows you to create workflows based on user actions or segments of your email list.

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description Mailchimp Overview

info Mailchimp Specifications

balance Mailchimp Pros & Cons

help Mailchimp FAQ

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