Best Email Marketing Tools For B2B Businesses
Ranking email marketing tools based on features such as automation capabilities, integration options, deliverability rates, and user interface.
Top Ranked
Zapier is a popular automation tool that connects and automates workflows between different apps and services. It supports over 2,500 integrations, making it one of the most versatile tools in its cat...
A widely popular platform that evolved from an email marketing tool into a full marketing automation suite for small businesses. Its strength lies in its exceptional ease of use, generous free tier, a...
Sendinblue offers a powerful email marketing suite with features like transactional emails, automation workflows, and advanced segmentation. It supports over 100 integrations and provides excellent cu...
HubSpot CRM is renowned for its exceptional user experience and powerful free core CRM, making it a top choice for growing businesses. It seamlessly integrates marketing, sales, service, and CMS tools...
Campaign Monitor focuses on making beautiful, effective email marketing accessible, particularly for designers, agencies, and brands with a strong visual identity. It's known for its stunning, mobile-...
Constant Contact is a veteran email marketing platform renowned for its ease of use and exceptional customer support. It's designed to help small businesses, nonprofits, and entrepreneurs get started...
SendGrid, a Twilio company, is a cloud-based email service platform renowned for its powerful API and transactional email reliability. It serves both marketing emails and critical system notifications...
AWeber is one of the original email marketing services, trusted for its reliability and straightforward approach. It provides a solid set of core features including email campaigns, autoresponders, a...
Xero is a leading cloud-based accounting platform known for its beautiful design, real-time collaboration, and strong bank reconciliation tools. Its invoicing features are built directly into its acco...
HubSpot is a comprehensive CRM platform with a powerful, integrated email marketing suite. It excels at connecting email campaigns to the full customer lifecycle, offering visual automation builders,...
Zoho CRM is a highly customizable and affordable platform part of the extensive Zoho One business application suite. It offers a wide array of features including sales force automation, multichannel c...
Sage Intacct is a cloud-native financial management solution favored by mid-sized businesses, nonprofits, and financial services firms, often recommended by CPA partners. It excels in complex multi-en...
GetResponse is an all-in-one online marketing platform built around email marketing. It provides a comprehensive suite that includes email campaigns, marketing automation, landing pages, webinars, and...
QuickBooks Online (QBO) is Intuit's flagship cloud-based accounting platform, with invoicing as one core component of a comprehensive financial management system. It's the industry standard for small...
FreshBooks is a cloud-based accounting and invoicing solution designed primarily for service-based small businesses, freelancers, and agencies. Its core strength lies in an exceptionally user-friendly...
ActiveCampaign is a powerful customer experience automation platform that goes far beyond basic email marketing. It combines sophisticated email marketing, marketing automation, CRM, and sales automat...
Wave is a completely free, ad-supported accounting, invoicing, and receipt-scanning software designed for freelancers, solopreneurs, and micro-businesses with simple needs. Its core features include u...
Marketo is a powerful marketing automation platform that focuses on B2B e-commerce. It provides robust personalization capabilities, detailed analytics, and a wide range of integrations to enhance cus...
Wave is a powerful, completely free accounting platform that is ideal for bootstrapped freelancers and solopreneurs. It offers unlimited income and expense tracking, double-entry accounting, invoicing...
Pipedrive is a sales-centric CRM built by salespeople, focusing on visual pipeline management and activity-driven selling. Its intuitive interface centers on moving deals through customizable stages,...
Eloqua is a comprehensive marketing automation platform that offers advanced email marketing features, including automation and segmentation. It supports detailed analytics, A/B testing, and integrate...
Pardot, Salesforce's B2B marketing automation solution, is tightly integrated with Salesforce CRM. It excels at lead generation, nurturing, and scoring for complex B2B sales cycles. Features include e...
Zoho Books is a feature-rich, affordable accounting platform part of the extensive Zoho ecosystem. It automates workflows like recurring invoices, payment reminders, and bank reconciliation. Key featu...
Drip is a marketing automation platform with a sharp focus on personalized customer journeys and revenue generation. Acquired by Leadpages, it excels at creating sophisticated, behavior-triggered work...
GnuCash is a free, open-source, professional-grade double-entry accounting software for desktop (Windows, macOS, Linux). It is incredibly powerful, handling invoicing, banking, stocks, income/expense...
SendPulse is a cost-effective email marketing platform that offers bulk sending capabilities and automation features such as welcome series and abandoned cart emails. It supports A/B testing, personal...
