Best B2B Marketing

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trending_up Scored across 12 criteria

Rankings use category fit, feature coverage, pricing signals, public reception, and recency. Affiliate relationships do not affect scores.

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Best 1 Marketo
Marketo
Free Plan Available From $100/month

Marketo is a powerful marketing automation platform that focuses on B2B e-commerce. It provides robust personalization capabilities, detailed analytics, and a wide range of integrations to enhance cus...

9.64 Brilliant
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2 Zoho One
Zoho One
Free Plan Available From $15/mo

Zoho One is an all-in-one operating system for business, offering over 40 integrated applications that cover everything from CRM and finance to HR and project management. It is arguably the most affor...

9.08 Excellent
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3 Drift
Drift
Free Plan Available From $29/month

Drift is the pioneer of Conversational Marketing and Sales, a platform built specifically to use live chat as a revenue acceleration engine for B2B companies. It moves beyond support to focus on quali...

8.71 Very Good
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4 LinkedIn Ads
LinkedIn Ads
Free Plan Available From Free (with limited features)

LinkedIn Ads targets a professional network, making it ideal for B2B marketing. It offers job seeker targeting and sponsored content options to reach decision-makers in specific industries.

8.43 Very Good
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5 AdRoll for LinkedIn
AdRoll for LinkedIn
Free Plan Available From $250/mo

AdRoll's LinkedIn retargeting solution helps businesses reach users who have visited their website on the professional social network. It offers advanced targeting options and dynamic creative optimiz...

7.82 Good
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6 Infusionsoft
Infusionsoft
Free Plan Available From $25/mo

Infusionsoft is a CRM tool designed for small businesses, offering multi-channel marketing capabilities. It includes features like event promotions and lead management, making it suitable for organiza...

7.72 Good
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7 Eloqua
Eloqua
Free Plan Available From $100/month

Oracle Eloqua is a high-end marketing automation platform designed for large enterprises, offering a free trial with limited functionality. It provides advanced email marketing, lead nurturing, and ma...

6.45 Fair
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