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Best Advertising

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Rankings use category fit, feature coverage, pricing signals, public reception, and recency. Affiliate relationships do not affect scores.

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0.0 - 10.0
Best 1 Apple '1984'
Apple '1984'

Apple's groundbreaking Super Bowl ad introducing the Macintosh. It remains a benchmark for creative advertising.

2 Coca-Cola 'Hilltop'
Coca-Cola 'Hilltop'

The 1971 'I'd Like to Buy the World a Coke' ad promoting harmony. One of the most beloved commercials ever.

3 Mad Men
Mad Men

Matthew Weiner's 'Mad Men' offers a meticulously crafted and visually stunning exploration of 1960s America through the lens of the advertising industry. The series delves into themes of identity, amb...

4 Don Draper in Mad Men
Don Draper in Mad Men

An intricate exploration of a man hiding behind a fabricated identity, wrestling with past trauma and the emptiness of success.

5 Volkswagen 'The Force'
Volkswagen 'The Force'

A 2011 Super Bowl ad featuring a boy in a Darth Vader costume using the Force on a Passat. Perfect blend of nostalgia and brand messaging.

6 Old Spice 'The Man Your Man Could Smell Like'
Old Spice 'The Man Your Man Could Smell Like'

This campaign used surreal humor and high production value to completely reinvent Old Spice's image. By leaning into absurdity, it captured the attention of a younger demographic that previously viewe...

7 Super Bowl
Super Bowl

The annual championship game of the National Football League, one of the most-watched sporting events in the United States.

8 Mars Inc.
Mars Inc.

A global confectionery and pet care giant, still privately held by the Mars family. Known for brands like M&M's and Pedigree.

9 Budweiser 'Whassup?'
Budweiser 'Whassup?'

A simple, hilarious conversation between friends that turned 'Whassup?' into a global phenomenon. One of the most quoted ads.

10 Herb Lubalin
Herb Lubalin

Typographer known for expressive lettering and design of U&lc magazine. His work blended typography with illustration.

11 Instagram
Instagram

Instagram remains a dominant force in social media, particularly for visual content and influencer marketing. Its focus on photo and video sharing, combined with features like Stories and Reels, provi...

12 Always '#LikeAGirl'
Always '#LikeAGirl'

Challenged the negative connotation of 'like a girl.' Sparked global dialogue about confidence and gender stereotypes.

13 Barbara Kruger
Barbara Kruger

Artist and designer whose bold text-and-image compositions critique consumerism and gender. Her style has influenced graphic design profoundly.

14 Spotify Free
Spotify Free

Access millions of songs and curated playlists on the go. Ad-supported but highly functional for casual listening.

15 Instagram Ads
Instagram Ads
Free Plan Available From $50/mo

Instagram Ads excels in visual content and story ads, making it perfect for brands that rely on image-based marketing. It also supports influencer campaigns, enhancing reach and engagement through tru...

16 E-Trade 'Baby' (Super Bowl 2008)
E-Trade 'Baby' (Super Bowl 2008)

A sarcastic talking baby giving stock tips. Revolutionized how financial services could use humor in advertising.

17 Geico 'Hump Day'
Geico 'Hump Day'

A talking camel walks through an office celebrating Wednesday. Became an instant meme and boosted Geico's recognition significantly.

18 Calvin Klein 'Obsession' (Brooke Shields)
Calvin Klein 'Obsession' (Brooke Shields)

Brooke Shields' provocative 'Nothing comes between me and my Calvins' ad. Pushed boundaries and defined 80s advertising.

19 Red Bull
Red Bull

Red Bull provides a quick energy boost with a balanced formula, known for its widespread availability.

20 Pepsi 'Pepsi Max: Jeff Gordon'
Pepsi 'Pepsi Max: Jeff Gordon'

Jeff Gordon disguises himself as a regular guy and takes an unsuspecting car salesman for a wild ride. Perfectly executed hidden-camera prank.

21 GEICO
GEICO
From $12.95/mo or Free Trial

Geico is widely recognized for its aggressive pricing and ease of use. While Geico underwrites some policies, they often partner with other reputable insurance carriers to provide renters coverage, al...

22 Facebook Ads
Facebook Ads
Free Plan Available

Facebook Ads offers a vast audience and advanced targeting options, making it ideal for businesses of all sizes. It supports various ad formats including videos and stories, ensuring high engagement r...

23 TikTok Ads
TikTok Ads
Free Plan Available From $50/mo

TikTok Ads leverages trending content and in-app marketing to reach a highly engaged audience. Its focus on short-form videos makes it ideal for brands looking to capture attention quickly.

24 Criteo
Criteo
Free Plan Available From $50/month

Criteo offers a comprehensive automated retargeting solution that leverages data from across devices to provide personalized ads. Its advanced algorithms ensure high engagement rates and conversions,...

25 Facebook Blueprint Certification
Facebook Blueprint Certification

Facebook Blueprint is Meta's official certification program for Facebook and Instagram advertising. It includes free online courses and two paid certifications: Facebook Certified Digital Marketing As...

26 Meta Blueprint Learning
Meta Blueprint Learning

Meta Blueprint Learning offers a comprehensive suite of courses and certifications focused on leveraging Facebook and Instagram for marketing purposes. The courses cover topics such as ad creation, au...

27 Meta Blueprint Certifications
Meta Blueprint Certifications

If your marketing relies heavily on social media advertising, Meta Blueprint is essential. It provides the most accurate and up-to-date training on running campaigns across Facebook and Instagram. The...

28 Autotrader
Autotrader

Autotrader remains a dominant force in the car buying app landscape, boasting the largest inventory of new and used vehicles. Its robust search filters allow for highly specific vehicle criteria, and...

29 LinkedIn Ads
LinkedIn Ads
Free Plan Available From Free (with limited features)

LinkedIn Ads targets a professional network, making it ideal for B2B marketing. It offers job seeker targeting and sponsored content options to reach decision-makers in specific industries.

30 YouTube Ads
YouTube Ads

YouTube Ads offers video content and in-stream ads, providing a platform for businesses to reach a wide audience. Brand safety features ensure ads are placed in appropriate contexts.

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