description Always '#LikeAGirl' Overview
The "Like A Girl" campaign is a short film that confronted harmful societal attitudes surrounding young girls’ behavior. It highlighted the dismissive language used when a girl performs an action, prompting widespread discussion about gender stereotypes and promoting self-confidence in young women. The commercial resonated globally, particularly with those interested in social commentary and female empowerment initiatives.
help Always '#LikeAGirl' FAQ
Who created the '#LikeAGirl' commercial for Always?
The '#LikeAGirl' commercial was created by the feminine hygiene brand Always, which is owned by Procter & Gamble. The campaign was conceptualized by the advertising agency Leo Burnett to combat the dropping self-confidence young girls experience during puberty.
What is the main message of the '#LikeAGirl' campaign?
The short film confronts the societal stigma that doing something 'like a girl' is an insult, highlighting how the phrase damages young girls' self-esteem. It asks adults and young women to act out running or fighting, contrasting their weak charades with the powerful, uninhibited movements of actual young girls.
When did the Always '#LikeAGirl' commercial debut?
The documentary-style advertisement debuted in June 2014 and quickly went viral, sparking widespread discussion about gender stereotypes. It gained tens of millions of views on YouTube within days of its release.
Who directed the '#LikeAGirl' commercial?
The short film was directed by Lauren Greenfield, an award-winning photographer and documentary filmmaker. She was specifically chosen for her authentic documentary style to capture the raw, unscripted reactions of the participants.
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