description Budweiser 'Whassup?' Overview
The Budweiser ‘Whassup?’ commercial features two young men engaging in an extended and absurd discussion about the ubiquitous greeting. Released in 1998, its length and repetition of “Whassup?” propelled the phrase to widespread popularity, becoming a defining moment in American pop culture. The ad resonated with audiences due to its lighthearted humor and unexpected dialogue, making it memorable for generations. It's particularly appreciated by those who experienced this era of advertising and enjoy nostalgic references.
insights Ranking position
Budweiser 'Whassup?' ranks #6 of 15 in the Commercial ranking, behind Old Spice 'The Man Your Man Could Smell Like', ahead of Dove 'Real Beauty Sketches'.
help Budweiser 'Whassup?' FAQ
Who created Budweiser's "Whassup?" commercial?
The campaign was developed by advertising agency DDB and was based on Charles Stone III's short film True. Stone also directed the Budweiser commercial and appeared as one of the friends in it.
When did the Budweiser "Whassup?" campaign first air?
The Budweiser campaign debuted in 1999, despite sometimes being dated to 1998 because the short film that inspired it came earlier. It became especially visible around the 2000 Super Bowl and through numerous parodies.
Were the people in the "Whassup?" ad actors or real friends?
The central cast was drawn from Charles Stone III's real-life circle of friends, which helped give the repeated greeting its loose, natural rhythm. The interaction was adapted from the earlier short film rather than invented solely as a conventional beer slogan.
What happens in the original "Whassup?" commercial?
Friends call one another while watching television and drinking Budweiser, repeatedly stretching "What's up?" into the exaggerated "Whassup?" greeting. The joke escalates as more friends join the phone conversation rather than through a complex plot.
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