description Apple '1984' Overview
The Apple ‘1984’ commercial is a widely recognized piece of advertising history. Released in 1984, it depicted a dystopian future controlled by technology and featured a lone woman destroying a giant television screen representing IBM. This iconic advertisement showcased the Macintosh computer's revolutionary approach to personal computing. It was intended for consumers interested in innovative technology and those appreciating impactful design and storytelling within corporate advertising.
help Apple '1984' FAQ
Who directed the Apple 1984 commercial?
The Apple '1984' commercial was directed by Ridley Scott, who had recently directed Blade Runner (1982) and Alien (1979). The 60-second spot was produced by the advertising agency Chiat/Day, with creative direction by Lee Clow and Steve Hayden writing the copy.
When and where did the Apple 1984 commercial first air?
The commercial aired during the third quarter of Super Bowl XVIII on January 22, 1984, on CBS. It was shown nationally only that one time, though it was also run once before on a small station in Twin Falls, Idaho, in December 1983 to qualify for that year's advertising awards.
What product was the Apple 1984 commercial introducing?
The commercial introduced the Apple Macintosh, the first mass-market personal computer with a graphical user interface and mouse. The Macintosh went on sale two days after the ad aired, on January 24, 1984, with a starting price of $2,495.
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