description Geico 'Hump Day' Overview
The Geico “Hump Day” commercial features a cartoon camel enthusiastically celebrating Wednesday in a workplace setting. This short animation gained widespread popularity as an internet meme, notably increasing brand awareness for Geico. It’s primarily targeted towards consumers seeking affordable insurance and particularly resonated with younger audiences familiar with online humor and digital trends.
help Geico 'Hump Day' FAQ
When did the GEICO hump day camel commercial come out?
It aired in 2013 and was created for GEICO by The Martin Agency, the insurer's long-time ad partner. Within weeks of release it had become one of the most shared ads on social media that year.
What exactly does the camel say in the hump day commercial?
The camel, named Caleb, walks through an office repeating 'Mike, Mike, Mike, Mike, Mike' before asking 'Guess what day it is?' and celebrating that it's hump day — Wednesday. The payoff line became a nationwide catchphrase.
Why did the GEICO camel ad get banned in some schools?
The 'It's hump day!' quote was repeated so constantly by students that, reportedly, some schools asked kids to stop quoting it — a story that itself went viral in 2013. That level of overexposure is often cited as proof the ad had saturated culture.
Is the camel part of a bigger GEICO campaign?
Yes, it ran under GEICO's 'happier than...' campaign format — 'happier than a camel on Wednesday' — alongside spots like the happy Dikembe Mutombo spot. It complemented GEICO's decades-old '15 minutes could save you 15% or more' tagline branding.
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