Drip

Drip is a marketing automation platform with a sharp focus on personalized customer journeys and revenue generation. Acquired by Leadpages, it excels at creating sophisticated, behavior-triggered workflows that feel one-to-one. It's particularly strong for ecommerce and B2C companies that value deep customization and control over their automation logic. The visual workflow builder is powerful, and its focus on first-party data and privacy is a plus.

It's for marketers who want advanced capabilities without the full enterprise suite complexity.