Best Free Marketing Automation Tools
Ranking free marketing automation tools based on their features, ease of use, integration capabilities, and user satisfaction.
Top Ranked
A widely popular platform that evolved from an email marketing tool into a full marketing automation suite for small businesses. Its strength lies in its exceptional ease of use, generous free tier, a...
Sendinblue offers a powerful email marketing suite with features like transactional emails, automation workflows, and advanced segmentation. It supports over 100 integrations and provides excellent cu...
Campaign Monitor focuses on making beautiful, effective email marketing accessible, particularly for designers, agencies, and brands with a strong visual identity. It's known for its stunning, mobile-...
HubSpot CRM is renowned for its exceptional user experience and powerful free core CRM, making it a top choice for growing businesses. It seamlessly integrates marketing, sales, service, and CMS tools...
Constant Contact is a veteran email marketing platform renowned for its ease of use and exceptional customer support. It's designed to help small businesses, nonprofits, and entrepreneurs get started...
AWeber is one of the original email marketing services, trusted for its reliability and straightforward approach. It provides a solid set of core features including email campaigns, autoresponders, a...
Zoho CRM is a highly customizable and affordable platform part of the extensive Zoho One business application suite. It offers a wide array of features including sales force automation, multichannel c...
Zapier is a popular automation tool that connects and automates workflows between different apps and services. It supports over 2,500 integrations, making it one of the most versatile tools in its cat...
GetResponse is an all-in-one online marketing platform built around email marketing. It provides a comprehensive suite that includes email campaigns, marketing automation, landing pages, webinars, and...
Sage Intacct is a cloud-native financial management solution favored by mid-sized businesses, nonprofits, and financial services firms, often recommended by CPA partners. It excels in complex multi-en...
ActiveCampaign is a powerful customer experience automation platform that goes far beyond basic email marketing. It combines sophisticated email marketing, marketing automation, CRM, and sales automat...
Eloqua is a comprehensive marketing automation platform that offers advanced email marketing features, including automation and segmentation. It supports detailed analytics, A/B testing, and integrate...
Drip is a marketing automation platform with a sharp focus on personalized customer journeys and revenue generation. Acquired by Leadpages, it excels at creating sophisticated, behavior-triggered work...
Zoho Books is a feature-rich, affordable accounting platform part of the extensive Zoho ecosystem. It automates workflows like recurring invoices, payment reminders, and bank reconciliation. Key featu...
GnuCash is a free, open-source, professional-grade double-entry accounting software for desktop (Windows, macOS, Linux). It is incredibly powerful, handling invoicing, banking, stocks, income/expense...
SendPulse is a cost-effective email marketing platform that offers bulk sending capabilities and automation features such as welcome series and abandoned cart emails. It supports A/B testing, personal...
