Best CRM Software For Small Businesses

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A comprehensive ranking of top CRM software solutions for small businesses, considering factors such as user satisfaction, features, and value.

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Best 1 LastPass
LastPass
Free Plan Available From $12/mo for premium plan

LastPass is one of the most widely recognized password managers, offering a generous free tier that syncs across all device types. It provides core features like password generation, secure sharing, a...

9.2 Excellent
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2 ConvertKit
ConvertKit
Free Plan Available From $19/mo

ConvertKit is built specifically for creatorsbloggers, YouTubers, and podcasters. It focuses on simplicity and high conversion rates through a subscriber-centric approach. Unlike traditional list-base...

9.2 Excellent
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3 Keeper
Keeper
Free Plan Available From $9.99/mo

Keeper is a mobile-first app focused exclusively on helping freelancers find tax deductions and track expenses. It scans transactions, identifies write-offs, and prompts you to capture receipts. It's...

9.1 Excellent
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4 Salesforce Pardot
Salesforce Pardot
Free Plan Available From $50/mo

Salesforce Pardot is a powerful CRM tool designed for event management, offering advanced lead generation and marketing automation features. It integrates seamlessly with Salesforce CRM to provide com...

9.0 Excellent
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5 Pipedrive Enterprise
Pipedrive Enterprise
From $12/user/month

Pipedrive Enterprise is a customer relationship management (CRM) software designed to help businesses manage their sales processes and customer interactions more efficiently. It offers advanced featur...

9.0 Excellent
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6 ActiveCampaign
ActiveCampaign
Free Plan Available From $9/month

ActiveCampaign is a powerful marketing automation and CRM platform that is increasingly popular among nonprofits looking to scale their digital engagement. It excels at creating complex, multi-channel...

8.9 Very Good
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7 Dashlane
Dashlane
Free Plan Available From $3.99/mo for the first month, $12.95/mo thereafter

Dashlane distinguishes itself with a strong focus on proactive security and identity protection. Beyond standard password management, it includes a built-in VPN for all premium users, continuous dark...

8.8 Very Good
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8 1Password
1Password
Free Plan Available From $3.39/mo per user

1Password is a premium password manager renowned for its exceptional security design and polished user experience. It uses a Secret Key combined with your master password for robust encryption. For fa...

8.7 Very Good
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9 Pipedrive Pro
Pipedrive Pro
Free Plan Available From $12/user/month

A cloud-based CRM software designed for sales teams, offering contact management, sales pipeline tracking, and marketing automation.

8.6 Very Good
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10 Freshsales Business
Freshsales Business
Free Plan Available From $9/user/month

Freshsales Business is a customer relationship management (CRM) software designed to help small and medium-sized enterprises manage their sales processes more efficiently. Key features include lead ma...

8.5 Very Good
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11 Nimble
Nimble
Free Plan Available From $12/mo

Nimble is a simple yet powerful 'Smart CRM' that excels at unifying contacts from various sources (email, social media, calendars) into a single, intelligent address book. It deeply integrates with Go...

8.3 Very Good
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12 DNSCrypt
DNSCrypt
Free Plan Available

DNSCrypt is a protocol that encrypts DNS queries between the user's computer and their ISP, preventing eavesdropping on domain name requests. It works with various DNS servers and can be integrated in...

8.2 Very Good
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13 RoboForm
RoboForm
Free Plan Available From $3.99/mo for Everywhere plan or Free (single device)

RoboForm is a veteran in the password management space, praised for its exceptional form-filling capabilities and reliability. It uses strong AES-256 encryption and offers a robust free version for a...

8.2 Very Good
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14 Bitwarden
Bitwarden
Free Plan Available From $1/mo for premium plans

Bitwarden is a highly secure, open-source password manager that offers a compelling free tier and inexpensive premium plans. Its transparent architecture has been independently audited. It supports un...

8.2 Very Good
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15 Drip
Drip
Free Plan Available From $29/month

Drip is a marketing automation platform specifically designed for e-commerce businesses, offering a free trial with limited features. It excels in behavioral targeting and personalized email marketing...

8.2 Very Good
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16 Insightly
Insightly

Insightly uniquely combines CRM with project management, making it a strong choice for service-based businesses and B2B companies that need to manage client relationships and project delivery in one p...

7.9 Good
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17 KeepassXC
KeepassXC
Free Plan Available

KeePassXC is a community-driven, offline password manager that stores your credentials in a local, encrypted database file. It is highly secure because it never touches the cloud, putting the user in...

7.8 Good
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18 Capsule CRM
Capsule CRM
Free Plan Available From $9/month

Capsule CRM is a straightforward, easy-to-use CRM focused on visual pipeline management and contact history. It offers core features like contact and company records, opportunity tracking, tasks, and...

7.8 Good
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19 KeePass
KeePass
Free Plan Available

KeePass is the original, classic open-source password manager. It is a Windows-native application that has been around for decades. It is entirely offline, storing your database in a local file that y...

7.6 Good
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20 Pipedrive
Pipedrive
From $12/user/month

Pipedrive is a sales-centric CRM built by salespeople, focusing on visual pipeline management and activity-driven selling. Its intuitive interface centers on moving deals through customizable stages,...

7.6 Good
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21 HubSpot CRM
HubSpot CRM
Free Plan Available From $20/mo per user

HubSpot CRM is renowned for its exceptional user experience and powerful free core CRM, making it a top choice for growing businesses. It seamlessly integrates marketing, sales, service, and CMS tools...

7.6 Good
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22 Zoho CRM
Zoho CRM
Free Plan Available From $15/mo

Zoho CRM is a highly customizable and affordable platform part of the extensive Zoho One business application suite. It offers a wide array of features including sales force automation, multichannel c...

7.5 Good
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23 Freshsales (Freshworks CRM)
Freshsales (Freshworks CRM)
Free Plan Available From $10/user/month

Freshsales, part of the Freshworks suite, is a modern, AI-powered CRM designed for high-velocity sales teams. It features an intuitive interface, built-in phone and email, automated lead scoring, and...

7.4 Good
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24 TunnelBear
TunnelBear

TunnelBear is arguably the most approachable VPN on the market. Its interface is built around a fun, map-based design with animated bears, making it incredibly easy for non-technical users to understa...

7.4 Good
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25 Salesforce Essentials
Salesforce Essentials
From $25/user/month

Salesforce Essentials is the small business edition of the world's leading CRM, delivering core Salesforce power in a simplified, cost-effective package. It provides tools for account and contact mana...

7.2 Good
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26 Zendesk Sell
Zendesk Sell
Free Plan Available From $25/user/month

Zendesk Sell (formerly Base CRM) is a sales-focused CRM built for productivity, featuring a powerful built-in phone dialer, email integration, and predictive capabilities. It emphasizes activity-based...

7.2 Good
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27 Insightly Business Pro
Insightly Business Pro
Free Plan Available From $25/user/month

Insightly Business Pro is a customer relationship management (CRM) software designed to help businesses manage their contacts, sales opportunities, and projects in one place. Key features include cont...

6.8 Fair
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28 Salesforce
Salesforce
From $25/mo

Salesforce is the undisputed market leader and most comprehensive CRM platform, offering a vast ecosystem of cloud-based products. Its core Sales Cloud provides powerful lead, opportunity, and pipelin...

6.8 Fair
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29 Freshsales Pro
Freshsales Pro
Free Plan Available From $25/user/month

Freshsales Pro is a customer relationship management (CRM) software designed to help businesses manage their sales pipeline and customer interactions efficiently. It offers features such as lead manag...

6.4 Fair
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30 Capsule CRM Pro Business
Capsule CRM Pro Business
Free Plan Available From $25/mo

Capsule CRM Pro Business is a customer relationship management (CRM) software designed to help businesses manage their contacts, leads, and sales processes more efficiently. Key features include conta...

6.3 Fair
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31 Capsule CRM Pro
Capsule CRM Pro
Free Plan Available From $25/mo

Capsule CRM Pro is a customer relationship management (CRM) software designed to help businesses manage their contacts, leads, and sales processes more efficiently. Key features include contact manage...

6.1 Fair
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32 Zoho Vault
Zoho Vault
Free Plan Available From $15/user/month

Zoho Vault is a business-centric password manager designed for team collaboration and enterprise security. It integrates tightly with the Zoho suite and other SSO providers. Features include automated...

6.1 Fair
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33 Insightly Business
Insightly Business
Free Plan Available From $25/mo

Insightly Business is a customer relationship management (CRM) software designed to help small businesses manage their contacts, sales pipelines, projects, and tasks in one place. It offers features s...

6.0 Fair
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34 Insightly Pro
Insightly Pro
Free Plan Available From $29/mo

A cloud-based CRM software designed for small businesses, offering contact management, sales pipeline tracking, and marketing automation.

5.4 Average
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