Best Email Marketing Platforms In 2025
Get PDF Export
We'll send the list to your email as a beautifully formatted PDF
Choosing the right email marketing platform is critical for building relationships, driving sales, and automating customer journeys. A great platform balances powerful automation, intuitive design tools, robust analytics, and deliverability expertise. This list ranks the top 25 contenders based on a rigorous evaluation of market presence, feature depth, user satisfaction, value, innovation, and support quality. It's designed for marketers, business owners, and entrepreneurs—from solopreneurs...
ActiveCampaign is a powerful customer experience automation platform that goes far beyond basic email marketing. It combines sophisticated e...
Klaviyo is a powerhouse built specifically for ecommerce brands. It goes far beyond basic email by deeply integrating with your store's data...
ConvertKit is built by creators, for creators. It strips away the complexity of traditional email marketing to focus on what bloggers, autho...
Brevo is a versatile all-in-one marketing platform that offers tremendous value, especially for small businesses and startups. Its standout...
MailerLite has carved out a reputation as the best-value email marketing tool for small businesses and beginners. It packs a surprising punc...
Drip is a marketing automation platform with a sharp focus on personalized customer journeys and revenue generation. Acquired by Leadpages,...
Mailchimp is the veteran that brought email marketing to the masses. It has evolved into a full marketing platform with a website builder, s...
GetResponse is an all-in-one online marketing platform built around email marketing. It provides a comprehensive suite that includes email c...
Campaign Monitor focuses on making beautiful, effective email marketing accessible, particularly for designers, agencies, and brands with a...
Constant Contact is a veteran email marketing platform renowned for its ease of use and exceptional customer support. It's designed to help...
AWeber is one of the original email marketing services, trusted for its reliability and straightforward approach. It provides a solid set of...
HubSpot is a comprehensive CRM platform with a powerful, integrated email marketing suite. It excels at connecting email campaigns to the fu...
SendGrid, a Twilio company, is a cloud-based email service platform renowned for its powerful API and transactional email reliability. It se...
Salesforce Marketing Cloud is a massive enterprise-level platform for large B2C companies. It offers unparalleled scale, deep personalizatio...
Iterable is a modern growth marketing platform designed for enterprise brands to create personalized, cross-channel customer journeys. It em...
Mailmodo specializes in interactive and AMP-powered emails that allow forms, quizzes, calendars, and carts to function directly within the e...
Pardot, Salesforce's B2B marketing automation solution, is tightly integrated with Salesforce CRM. It excels at lead generation, nurturing,...
Omnisend is Klaviyo's most direct competitor, built from the ground up for ecommerce. It strongly emphasizes omnichannel automation, seamles...
Sender is the budget-friendly workhorse of the email marketing world. It offers an incredibly attractive free plan (2,500 subscribers, 15,00...
Mailjet is a unique platform that serves a dual purpose: a user-friendly marketing email tool and a robust transactional email API for devel...
Moosend is a cost-effective email marketing and automation platform that packs advanced features typically found in more expensive tools. It...
Zoho Campaigns is a capable email marketing platform that integrates deeply with the broader Zoho ecosystem of business applications, includ...
Benchmark Email is a long-standing, user-friendly email marketing service that offers a robust set of features at competitive prices. It pro...
EmailOctopus is an affordable email marketing tool that distinguishes itself by using Amazon SES (Simple Email Service) for sending, which d...
Elastic Email is a cost-effective, API-driven email service platform focused on both marketing and transactional sending. It offers a simple...