Zoho Campaigns

Zoho Campaigns is a capable email marketing platform that integrates deeply with the broader Zoho ecosystem of business applications, including CRM, CRM Plus, and Office Suite. It offers a comprehensive set of features for creating, automating, and analyzing email campaigns, with a strong focus on segmentation based on CRM data and user behavior. The platform is cost-effective, especially for existing Zoho users, as it allows for seamless data sync and more personalized marketing. While it can function as a standalone tool, its power is maximized when used as part of Zoho's integrated suite, enabling sophisticated workflows that connect sales, marketing, and customer support data.