EmailOctopus

EmailOctopus is an affordable email marketing tool that distinguishes itself by using Amazon SES (Simple Email Service) for sending, which drastically reduces infrastructure costs. This saving is passed on to users, making it one of the most cost-effective platforms on the market for large lists. It offers essential features like a drag-and-drop editor, automation, landing pages, and integrations. While its design templates and interface are functional rather than flashy, it covers all the basics well.

It's an excellent choice for startups, bloggers, and businesses with large audiences who have outgrown free plans but want to keep costs minimal while maintaining good deliverability and core functionality.