Microsoft Dynamics 365

Microsoft Dynamics 365 is a formidable enterprise-grade CRM deeply integrated with the Microsoft ecosystem (Office 365, Teams, Azure). It combines CRM and ERP capabilities, offering modules for Sales, Customer Service, Marketing, and Field Service. Its major advantage is the native use of the Power Platform (Power Apps, Power Automate, Power BI) for extensive low-code customization and analytics. It excels for organizations already committed to Microsoft products, providing a unified data model and familiar interface.

Target users are medium to large enterprises needing deep operational integration and robust backend business process management alongside front-office CRM.