Best Social Media Management Tools In 2025

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Excellence in social media management tools is defined by a powerful blend of intuitive scheduling, deep analytics, collaborative workflows, and platform integration depth. In 2025, the leaders are those that transcend basic posting to offer AI-driven insights, unified customer engagement, and true cross-platform campaign orchestration. This ranking evaluates tools on core functionality, advanced features (like social listening and competitor analysis), user experience, scalability, and value...

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Best 1 Sprout Social
Sprout Social

Sprout Social stands as the premium, all-in-one platform for medium to large businesses and agencies, renowned for its depth, polish, and po...

8.7
Very Good
2 Later
Later

Later (formerly Latergramme) has carved its niche as the premier visual content marketing platform, with exceptional strengths in managing I...

8.7
Very Good
3 Agorapulse
Agorapulse

Agorapulse is a robust, user-friendly all-in-one platform that strikes an excellent balance between powerful features and approachable prici...

8.7
Very Good
4 Brandwatch (Consumer Intelligence)
Brandwatch (Consumer Intelligence)

Brandwatch (now part of Cision's Consumer Intelligence suite) is a premier enterprise-grade social listening and analytics platform, not a t...

8.7
Very Good
5 Buffer
Buffer

Buffer is celebrated for its exceptional user experience, clean design, and straightforward approach to social media scheduling and analytic...

8.4
Very Good
6 Sendible
Sendible

Sendible is a platform built from the ground up for marketing agencies and white-label resellers, with client management and service deliver...

8.4
Very Good
7 SocialPilot
SocialPilot

SocialPilot is a cost-effective, powerful tool that punches above its weight, offering features typically found in more expensive platforms....

8.4
Very Good
8 Planable
Planable

Planable is a unique social media collaboration platform designed specifically to streamline the content review and approval process within...

8.4
Very Good
9 Loomly
Loomly

Loomly is a streamlined social media management tool that focuses on the content creation-to-publishing workflow, with a strong emphasis on...

8.2
Very Good
10 Hootsuite
Hootsuite

Hootsuite is one of the original and most widely recognized social media management platforms, known for its comprehensive feature set and s...

7.8
Good
11 Zoho Social
Zoho Social

Zoho Social is a capable and affordable social media management tool that gains significant power through its deep integration with the broa...

7.8
Good
12 MeetEdgar
MeetEdgar

MeetEdgar is a unique tool built around the concept of automating evergreen content recycling. Unlike standard schedulers where posts are pu...

7.8
Good

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