Best Open Source Marketing Automation Software

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Ranking open source marketing automation tools based on features, ease of use, community support, and integration capabilities.

inventory_2 28 items
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Best 1 Mailchimp
Mailchimp

A widely popular platform that evolved from an email marketing tool into a full marketing automation suite for small businesses. Its strength lies in its exceptional ease of use, generous free tier, a...

9.5 Brilliant
2 Jira
Jira

Jira Software, developed by Atlassian, is the undisputed heavyweight champion of bug tracking and Agile project management for software teams. Its dominance stems from unparalleled depth and customiza...

9.2 Excellent
3 Mautic
Mautic

Mautic is a powerful open-source marketing automation platform that integrates seamlessly with various CRM systems, email services, and social media platforms. It's ideal for businesses looking to aut...

9.2 Excellent
4 Zapier
Zapier

Zapier is a popular automation tool that connects and automates workflows between different apps and services. It supports over 2,500 integrations, making it one of the most versatile tools in its cat...

8.5 Very Good
5 GetResponse
GetResponse

GetResponse is an all-in-one online marketing platform built around email marketing. It provides a comprehensive suite that includes email campaigns, marketing automation, landing pages, webinars, and...

8.4 Very Good
6 Monday.com
Monday.com

Monday.com is a versatile Work Operating System that can be powerfully adapted for bug tracking, especially in environments where technical and non-technical teams need to collaborate. Its strength li...

8.4 Very Good
7 GoDaddy
GoDaddy

GoDaddy is the world's largest domain registrar and a major all-in-one solution for small business online presence. It offers a vast array of services: domains, shared hosting (Linux and Windows), a p...

8.3 Very Good
8 Zoom
Zoom

Zoom is a widely used video conferencing tool that offers high-quality audio and video, screen sharing, and recording features. Its user-friendly interface makes it easy to schedule meetings, join ses...

8.3 Very Good
9 Sailthru
Sailthru

Sailthru is a marketing platform that integrates with e-commerce stores, offering social media integration features. It allows businesses to share products on platforms like Facebook and Instagram thr...

8.3 Very Good
10 ActiveCampaign
ActiveCampaign

ActiveCampaign is a powerful customer experience automation platform that goes far beyond basic email marketing. It combines sophisticated email marketing, marketing automation, CRM, and sales automat...

8.2 Very Good
11 Zoho Vault
Zoho Vault

Zoho Vault is a business-centric password manager designed for team collaboration and enterprise security. It integrates tightly with the Zoho suite and other SSO providers. Features include automated...

8.0 Very Good
12 Klaviyo
Klaviyo

Klaviyo is a powerhouse built specifically for ecommerce brands. It goes far beyond basic email by deeply integrating with your store's data to create hyper-personalized, revenue-driving flows. Its st...

7.9 Good
13 DreamHost
DreamHost

DreamHost is a veteran, independently-owned web host officially recommended by WordPress.org. It is known for its strong commitment to open source, transparency, and a slightly alternative approach to...

7.9 Good
14 BigCommerce
BigCommerce

BigCommerce is a robust, enterprise-focused e-commerce platform (SaaS) that competes directly with Shopify. It targets medium to large businesses and fast-growing brands. Its core strengths include na...

7.8 Good
15 Big Cartel
Big Cartel

Big Cartel is a niche platform built specifically for artists, makers, and very small independent brands. It emphasizes simplicity and authenticity over complex feature sets. It offers a free plan for...

7.8 Good
16 Redmine
Redmine

Redmine is a mature, flexible open-source project management and bug tracking tool written in Ruby on Rails. It is a champion of self-hosted, cost-effective solutions, allowing organizations full cont...

7.6 Good
17 CiviCRM
CiviCRM

CiviCRM is a powerful open-source CRM tool designed specifically for nonprofits. It offers advanced contact management, event registration, and donation processing features. With its flexibility and c...

7.6 Good
18 Salesforce Commerce Cloud
Salesforce Commerce Cloud

Salesforce Commerce Cloud (formerly Demandware) is a cloud-native, API-first enterprise platform focused on B2C. It excels in delivering unified, AI-powered commerce experiences across web, mobile, an...

7.5 Good
19 ClickUp
ClickUp

ClickUp is an ambitious 'all-in-one' productivity platform that includes robust bug and issue tracking capabilities within its vast feature set. It approaches project management with extreme flexibili...

7.5 Good
20 Magento
Magento

Magento is a powerful open-source e-commerce platform that offers extensive customization options and a wide range of loyalty program plugins. It supports complex reward structures, tiered memberships...

7.5 Good
21 Open Source CRM
Open Source CRM

Open Source CRM is a collection of open-source customer relationship management tools. It includes features like contact management, lead tracking, and reporting. These tools are ideal for small busin...

7.4 Good
22 OpenAtrium
OpenAtrium

OpenAtrium is a community management platform that integrates with CiviCRM. It provides advanced features for building and managing online communities, making it ideal for nonprofits looking to engage...

7.3 Good
23 Volusion
Volusion

Volusion is a veteran all-in-one SaaS platform providing a suite of built-in tools for building, managing, and marketing an online store. It includes website building, inventory management, and integr...

7.2 Good
24 WP Engine
WP Engine

WP Engine is a pioneer in managed WordPress hosting, offering a robust platform built for speed, security, and scalability. It leverages the Google Cloud Platform and provides advanced developer tools...

6.8 Fair
25 OpenCart
OpenCart

OpenCart is a free, open-source shopping cart solution known for its lightweight core and straightforward administration panel. It has a large marketplace of extensions and themes to add functionality...

6.5 Fair
26 Smartsheet
Smartsheet

Smartsheet combines the familiarity of a spreadsheet with robust project management features like Gantt charts, card views, and calendars. It is designed for users who prefer grid-based planning but n...

6.5 Fair
27 SimpliciWeb
SimpliciWeb

SimpliciWeb is an open-source platform for creating and managing web forms. It integrates with popular email marketing services like Mailchimp, making it easy to automate follow-up emails based on for...

6.4 Fair
28 PrestaShop
PrestaShop

PrestaShop is a mature, open-source e-commerce platform popular in Europe. It offers a high degree of customization through its core software and a marketplace of thousands of modules and themes. The...

6.3 Fair

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