Stella McCartney x Adidas Futurecraft Loop

Official adidas material presents Futurecraft.Loop as an adidas circular performance running-shoe project and lists adidas by Stella McCartney products separately. Stella McCartney's own Loop sneaker is also a separate design associated with a glue-free upper and sole connection, so this catalog label may combine two different Loop products. [adidas annual report](https://report.adidas-group.com/2019/en/group-management-report-our-company/innovation.html)

The shoe was designed as a 100 percent recyclable performance shoe made from one material, thermoplastic polyurethane, or TPU. adidas said it used no glue or solvent in the construction. [adidas annual report](https://report.adidas-group.com/2019/en/servicepages/downloads/files/adidas_annual_report_2019.pdf)

The first generation was introduced in April 2019 as a global beta program rather than a normal mass-market launch. adidas reported that 200 consumers tested the shoes and were asked to return them for recycling. [adidas annual report](https://report.adidas-group.com/2019/en/at-a-glance/2019-stories/eco-innovation-consumer-engagement.html)

adidas said the returned shoes were collected, recycled, and remade into components for later footwear. The project helped develop the wider Made To Be Remade concept, which had a commercial adidas launch in April 2021. [adidas annual report](https://report.adidas-group.com/2021/en/group-management-report-our-company/sustainability/environmental-impacts.html)