description BrandPRO Overview
BrandPRO is an online brand-strategy simulation from StratX Simulations for marketing and business education. Participants manage two brands over five simulated years and make connected decisions about targeting, positioning, product design, pricing, communication, research and development, sales, and distribution. The exercise is intended for university, business-school, executive, and corporate training programs that want students or professionals to examine how marketing choices affect market share, profitability, revenue growth, and company value.
help BrandPRO FAQ
How many brands do participants manage in BrandPRO?
Participants manage two brands in a competitive simulated market. The simulation runs across five simulated years and connects decisions about targeting, positioning, product design, pricing, communication, and research.
Who makes BrandPRO?
BrandPRO is made by StratX Simulations. It builds on the company’s experience with Markstrat, a well-known strategic marketing simulation associated with INSEAD professor Jean-Claude Larréché.
What decisions do players make in BrandPRO?
Teams decide how to target segments, position products, set prices, design offerings, communicate with customers, and use research. The connected decisions are intended to show how marketing choices affect competitive results over time.
Is BrandPRO the same simulation as Markstrat?
No. BrandPRO is a separate StratX simulation with a more introductory brand-strategy focus, although it draws on the company’s Markstrat heritage. BrandPRO centers on managing two brands over five simulated years.
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