description MixPRO Overview
MixPRO is a StratX business simulation designed for marketing education and training. Participants take the role of junior brand managers responsible for two brands and make decisions across the marketing mix, including the traditional 4Ps: product, price, place, and promotion. The exercise is structured to fit into roughly three hours, allowing learners to connect marketing choices with simulated brand outcomes.
help MixPRO FAQ
What is MixPRO?
MixPRO is a StratX business simulation used for marketing education and training. Participants act as junior brand managers responsible for two brands.
What decisions do participants make in MixPRO?
Participants make decisions across the traditional marketing mix: product, price, place, and promotion. The simulation uses two brands to show how choices in one area can affect the wider marketing plan.
Who is MixPRO designed for?
MixPRO is designed for learners and trainees studying marketing or brand management. Its StratX format gives participants the role of junior brand managers rather than passive lecture attendees.
Does MixPRO cover all four Ps of marketing?
Yes. The simulation covers product, price, place, and promotion, commonly called the 4Ps. Players apply those decisions while managing two brands.
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