Traction - Book
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Traction

7.8
Good
update Last updated: Mar 6, 2026
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description Traction Overview

Gino Wickman introduces the Entrepreneurial Operating System (EOS), a practical framework for running a business. This book is essential for founders and leaders of small to mid-sized companies who need to get their business 'on track.' It covers everything from vision and people to data and processes. The book is highly tactical and provides a clear roadmap for scaling a business effectively. It is a foundational text for anyone looking to build a structured, high-performing organization.

It is widely used by business coaches and consultants to help companies grow.

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