Wix

Wix is a massively popular, all-in-one website builder known for its extensive template library and highly intuitive, unstructured drag-and-drop editor (ADI). It serves a broad audience, from beginners to small businesses, offering a vast App Market for extended functionality. Its AI site generator (Wix ADI) can create a tailored site quickly. E-commerce capabilities are strong for small to mid-sized stores. It scores highly due to its exceptional ease of use, depth of features, reliable hosting, and constant innovation, providing a balanced and comprehensive solution for most users who prioritize flexibility and a gentle learning curve.