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swap_horiz HubSpot Alternatives

Looking for alternatives to HubSpot? Compare the top Hubspot CRM options ranked by our AI scoring system.

You're looking at alternatives to:
HubSpot

HubSpot

Hubspot CRM All In One Free Tier Lead Generation Inbound Marketing Marketing Automation

HubSpot is a comprehensive CRM platform with a powerful, integrated email marketing suite. It excels at connecting email campaigns to the full customer lifecycle, offering visual automation builders, personalized content tools, and detailed analytics tied to contact records. Its free plan includes c...

8.4 Very Good

apps Top HubSpot Alternatives

The top alternative to HubSpot in 2026 is HubSpot CRM Suite with a score of 9.8/10, followed by HubSpot CRM (Standalone) (8.0) and HubSpot Sales Hub (9.2).

1
HubSpot CRM Suite

HubSpot CRM Suite

HubSpot remains the gold standard for businesses prioritizing user experience and inbound marketing alignment. Its CRM i...

All In One Freemium Inbound Marketing Marketing Automation
9.8 Brilliant
2
HubSpot CRM (Standalone)

HubSpot CRM (Standalone)

While the full suite is powerful, the standalone HubSpot CRM is excellent for teams prioritizing simplicity and an intui...

All In One Ease Of Use Marketing Friendly Starter CRM
8.0 Very Good
3
HubSpot Sales Hub

HubSpot Sales Hub

HubSpot Sales Hub is a comprehensive platform that combines lead generation, sales automation, and CRM functionalities....

SAAS Marketing Non Profit Pipeline Management
9.2 Excellent
4
Salesforce CPQ

Salesforce CPQ

This is not a full CRM replacement, but a specialized, critical add-on for Salesforce users. It automates the complex pr...

Quoting Product Configuration Enterprise Sale Revenue Ops
6.0 Fair
5
Pardot (by Salesforce)

Pardot (by Salesforce)

Pardot, Salesforce's B2B marketing automation solution, is tightly integrated with Salesforce CRM. It excels at lead gen...

Campaign Management Lead Generation B2B E Commerce
8.6 Very Good
6
Marketo

Marketo

Marketo is a powerful marketing automation platform that focuses on B2B e-commerce. It provides robust personalization c...

Personalization Lead Generation Lead Scoring E Commerce
9.2 Excellent
7
Salesforce Pardot

Salesforce Pardot

Salesforce Pardot is a powerful CRM tool designed for event management, offering advanced lead generation and marketing...

Campaign Management Lead Generation Marketing Automation Lead Management
9.0 Excellent
8
Keap

Keap

Keap is a leading all-in-one CRM, marketing automation, and payment platform built specifically for small businesses and...

All In One Marketing Automation Small Business Sales Funnel
7.5 Good
9
HubSpot Service Hub

HubSpot Service Hub

HubSpot Service Hub provides live chat as part of its all-in-one CRM platform, specifically within the free 'Conversatio...

All In One Inbound Marketing Marketing Sales Service CRM
9.2 Excellent
10
HubSpot CRM

HubSpot CRM

HubSpot CRM is renowned for its exceptional user experience and powerful free core CRM, making it a top choice for growi...

All In One Affordable Free Tier Startup
9.0 Excellent
11
HubSpot Operations Hub

HubSpot Operations Hub

HubSpot Operations Hub is the glue that makes the entire HubSpot ecosystem function seamlessly. It focuses less on stand...

Inbound Marketing Marketing Automation Workflow Automation CRM
9.0 Excellent
12
ActiveCampaign

ActiveCampaign

ActiveCampaign is a powerful and versatile email automation platform particularly well-suited for small to medium-sized...

Automation Sales Automation Small Business E Commerce
8.8 Very Good
13
Keap (formerly Infusionsoft)

Keap (formerly Infusionsoft)

Keap (formerly Infusionsoft) is a powerful, integrated CRM designed for small businesses, particularly those in e-commer...

Marketing Automation Sales Automation Lead Management Small Business
8.5 Very Good
14
Ontraport

Ontraport

An all-in-one business automation platform aimed at coaches, consultants, and small service-based businesses. It combine...

All In One Small Business CRM Membership Site
5.3 Average
15
Salesforce Marketing Cloud

Salesforce Marketing Cloud

Salesforce Marketing Cloud is a comprehensive marketing suite, with Email Studio being its core email marketing componen...

Enterprise Personalization B2C Omnichannel
9.7 Brilliant
16
SAP Customer Experience (CX)

SAP Customer Experience (CX)

For enterprises where the CRM must be intrinsically linked to complex, global supply chain and financial operations, SAP...

Sale Marketing Automation Omnichannel CRM
9.2 Excellent
17
HubSpot AI

HubSpot AI

HubSpot AI represents a significant advancement in marketing automation for small businesses. Integrated within the broa...

AI Sale Marketing Automation CRM
8.8 Very Good
18
Klenty

Klenty

Klenty is a sales automation platform specializing in lead generation and nurturing through email marketing. Its designe...

Lead Generation Sales Automation CRM Email Marketing
8.8 Very Good
19
Copilot for Dynamics 365 Sales Insights

Copilot for Dynamics 365 Sales Insights

Copilot for Dynamics 365 Sales Insights leverages AI to analyze sales data, identify high-potential leads, and automate...

Lead Generation Sales Automation CRM
8.8 Very Good
20
HubSpot Inbound

HubSpot Inbound

HubSpot Inbound is a comprehensive inbound marketing platform designed for small businesses. It includes tools for conte...

Content Strategy Lead Generation Inbound Marketing
8.7 Very Good

summarize Quick Comparison Summary

Alternative Score vs HubSpot Action
HubSpot CRM Suite 9.8 +1.4 Compare
HubSpot CRM (Standalone) 8.0 -0.4 Compare
HubSpot Sales Hub 9.2 +0.8 Compare
Salesforce CPQ 6.0 -2.4 Compare
Pardot (by Salesforce) 8.6 +0.2 Compare
Marketo 9.2 +0.8 Compare
Salesforce Pardot 9.0 +0.6 Compare
Keap 7.5 -0.9 Compare
HubSpot Service Hub 9.2 +0.8 Compare
HubSpot CRM 9.0 +0.6 Compare

See all Hubspot CRM ranked by score

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help Frequently Asked Questions

What are the best alternatives to HubSpot?
The top alternatives to HubSpot in 2026 include HubSpot CRM Suite, HubSpot CRM (Standalone), HubSpot Sales Hub, Salesforce CPQ, Pardot (by Salesforce). Each offers unique features and is objectively scored on Lunoo to help you compare.
How does HubSpot compare to its competitors?
Our AI-powered comparison system analyzes features, pricing, user reviews, and expert opinions to provide objective scores. HubSpot scores 8.4/10. Click any alternative above to see a detailed side-by-side comparison.
Is HubSpot worth it in 2026?
HubSpot scores 8.4/10 on Lunoo, making it a highly-rated option in the Hubspot CRM category. However, alternatives like HubSpot CRM Suite may better suit specific needs.
What is the best free alternative to HubSpot?
Several alternatives to HubSpot offer free plans or free tiers. Check the alternatives listed above and visit their websites to compare pricing and free options.
Why should I switch from HubSpot?
Common reasons users look for HubSpot alternatives include pricing, specific feature gaps, better integration needs, or simply exploring newer options. Our objective scoring helps you compare without bias.
How many alternatives to HubSpot are there?
Lunoo currently lists 20 scored alternatives to HubSpot in the Hubspot CRM category, ranked by our AI-powered evaluation system.
Which HubSpot alternative has the highest rating?
HubSpot CRM Suite currently holds the highest rating among HubSpot alternatives with a score of 9.8/10.
Can I use HubSpot CRM Suite instead of HubSpot?
HubSpot CRM Suite is one of the top-rated alternatives to HubSpot. While they serve similar purposes in the Hubspot CRM space, each has distinct strengths. Use our comparison tool above for a detailed side-by-side analysis.
What is the cheapest alternative to HubSpot?
Pricing varies among HubSpot alternatives. We recommend checking each alternative's website for current pricing. Many options in the Hubspot CRM category offer free tiers or competitive pricing.
How are HubSpot alternatives ranked on Lunoo?
Lunoo uses an AI-powered scoring system that analyzes category fit, feature coverage, pricing signals, public reception, recency, and value to provide 0 to 10 scores. Rankings are updated continuously.
HubSpot vs HubSpot CRM Suite: which is better?
HubSpot scores 8.4/10 while HubSpot CRM Suite scores 9.8/10 on Lunoo. The best choice depends on your specific needs. Use our detailed comparison tool for a full breakdown.
HubSpot vs HubSpot CRM (Standalone): which is better?
HubSpot scores 8.4/10 while HubSpot CRM (Standalone) scores 8.0/10 on Lunoo. The best choice depends on your specific needs. Use our detailed comparison tool for a full breakdown.
HubSpot vs HubSpot Sales Hub: which is better?
HubSpot scores 8.4/10 while HubSpot Sales Hub scores 9.2/10 on Lunoo. The best choice depends on your specific needs. Use our detailed comparison tool for a full breakdown.

category Explore Related Categories

All In One Free Tier Lead Generation Inbound Marketing Marketing Automation Sales Hub

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