Semrush Alternatives 2026 - Top Competitors Ranked

You're looking at alternatives to:

Semrush

Semrush brings SEO research and wider digital marketing tools into one commercial platform. Keyword research and competitor analysis help teams investigate search demand and compare websites, while backlink reports and site audits support work on authority and technical issues. Rank tracking adds a...

9.20 Excellent

apps Top Semrush Alternatives

The top alternative to Semrush in 2026 is Ahrefs with a score of 8.96/10, followed by SE Ranking (8.96) and BrightEdge (8.65).

Ahrefs

Ahrefs is a commercial SEO platform centered on researching websites and their search visibility. Site Explorer combines...

Keyword Research Site Audit SEO Tool Backlink Analysis

8.96 Great

SE Ranking

SE Ranking combines keyword research and competitor analysis with tools for monitoring a website's search performance. I...

Business Keyword Research Rank Tracking SEO Tool

8.96 Great

BrightEdge

BrightEdge brings search performance and content planning into an enterprise-focused platform. It helps teams track visi...

Rank Tracking SEO Tool Content Optimization Enterprise

8.65 Great

LowFruits

LowFruits is a keyword research tool aimed at finding search terms with potentially accessible competition. Its approach...

Keyword Research SEO Tool AI Content Idea

8.62 Great

Advanced Web Ranking

Advanced Web Ranking is a powerful rank tracking tool with advanced features for enterprise SEO. It allows for tracking...

Keyword Research Rank Tracking SEO Tool AI

8.39 Great

SEMrush Starter Plan

SEMrush Starter Plan is a subscription service providing essential digital marketing tools. It offers keyword research c...

Keyword Research SEO Tool Backlink Analysis AI

8.39 Great

MarketMuse

MarketMuse uses AI to analyze your entire website and identify content gaps, helping you build topical authority and ran...

Keyword Research Competitive Analysis SEO Tool Content Optimization

8.29 Great

Local Falcon

Local Falcon is a search engine optimization tool designed to monitor a business’s online presence within its geographic...

Monitoring Rank Tracking Local SEO Reporting

8.24 Great

Mangools (KWFinder)

Mangools is best known for KWFinder, a tool that prioritizes simplicity and ease of use. It is arguably the most intuiti...

Easy To Use Keyword Research Rank Tracking SEO Tool

8.22 Great

Ubersuggest

Ubersuggest, founded by Neil Patel, offers a more accessible and affordable entry point into SEO analysis. It provides k...

Keyword Research Site Audit SEO Tool Competitor Analysis

7.86 Good

Serpstat

Serpstat is an all-in-one SaaS platform that offers rank tracking alongside competitor analysis and backlink monitoring...

Rank Tracking SEO Tool Backlink Analysis All In One

7.75 Good

Moz Pro

Moz Pro includes rank tracking features within its Keyword Explorer and Campaign modules that monitor SERP performance e...

Business Keyword Research Site Audit Rank Tracking

7.70 Good

Keysearch

Keysearch is a web-based tool designed for effective SEO management. It provides comprehensive keyword research capabili...

Keyword Research Rank Tracking SEO Tool Competitor Analysis

7.62 Good

Ahrefs Basic Plan

Ahrefs Basic is an affordable subscription-based tool designed to support small businesses and beginners in their online...

Keyword Research Competitive Analysis SEO Tool Backlink Analysis

7.48 Good

SpyFu

SpyFu provides rank tracking primarily through its competitor analysis lens, showing where competitors rank for specific...

Keyword Research Rank Tracking SEO Tool Competitor Analysis

7.43 Good

SearchAtlas

SearchAtlas is an AI-powered SEO tool from LinkGraph designed for enterprise-level use. It provides robust site audits,...

Site Audit Rank Tracking SEO Tool Backlink Analysis

7.35 Good

SEO PowerSuite

SEO PowerSuite is a unique desktop-based SEO software that offers a comprehensive set of tools for rank tracking, site a...

Site Audit Rank Tracking SEO Tool Competitor Analysis

7.24 Good

CognitiveSEO

CognitiveSEO is a robust platform that focuses on link analysis and site auditing. It is particularly well-regarded for...

Keyword Research Site Audit Rank Tracking SEO Tool

7.13 Good

Moz Pro Starter Plan

Moz Pro Starter is an SEO subscription service designed to help small businesses improve their online visibility. It pro...

Modern Keyword Research Competitive Analysis SEO Tool

6.72 Fair

WebCEO

WebCEO is a professional desktop SEO tool designed for serious search engine optimization. It offers comprehensive featu...

Professional Legacy Keyword Research Site Audit

5.66 Mediocre

summarize Quick Comparison Summary

Alternative	Score	vs Semrush	Action
Ahrefs SEO Keyword Research Site Audit SEO Tool	8.96 Great	-0.24	Compare
SE Ranking SEO Business Keyword Research Rank Tracking	8.96 Great	-0.24	Compare
BrightEdge SEO Rank Tracking SEO Tool Content Optimization	8.65 Great	-0.55	Compare
LowFruits SEO Keyword Research SEO Tool AI	8.62 Great	-0.58	Compare
Advanced Web Ranking SEO Keyword Research Rank Tracking SEO Tool	8.39 Great	-0.81	Compare
SEMrush Starter Plan SEO Keyword Research SEO Tool Backlink Analysis	8.39 Great	-0.81	Compare
MarketMuse SEO Keyword Research Competitive Analysis SEO Tool	8.29 Great	-0.91	Compare
Local Falcon SEO Monitoring Rank Tracking Local SEO	8.24 Great	-0.96	Compare
Mangools (KWFinder) SEO Easy To Use Keyword Research Rank Tracking	8.22 Great	-0.98	Compare
Ubersuggest SEO Keyword Research Site Audit SEO Tool	7.86 Good	-1.34	Compare

See all SEO ranked by score

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help Frequently Asked Questions

What are the best alternatives to Semrush?

The top alternatives to Semrush in 2026 include Ahrefs, SE Ranking, BrightEdge, LowFruits, Advanced Web Ranking. Each offers unique features and is objectively scored on Lunoo to help you compare.

How does Semrush compare to its competitors?

Our AI-powered comparison system analyzes features, pricing, user reviews, and expert opinions to provide objective scores. Semrush scores 9.20/10. Click any alternative above to see a detailed side-by-side comparison.

Is Semrush worth it in 2026?

Semrush scores 9.20/10 on Lunoo, making it a highly-rated option in the SEO category. However, alternatives like Ahrefs may better suit specific needs.

What is the best free alternative to Semrush?

Several alternatives to Semrush offer free plans or free tiers. Check the alternatives listed above and visit their websites to compare pricing and free options.

Why should I switch from Semrush?

Common reasons users look for Semrush alternatives include pricing, specific feature gaps, better integration needs, or simply exploring newer options. Our objective scoring helps you compare without bias.

How many alternatives to Semrush are there?

Lunoo currently lists 20 scored alternatives to Semrush in the SEO category, ranked by our AI-powered evaluation system.

Which Semrush alternative has the highest rating?

Ahrefs currently holds the highest rating among Semrush alternatives with a score of 8.96/10.

Can I use Ahrefs instead of Semrush?

Ahrefs is one of the top-rated alternatives to Semrush. While they serve similar purposes in the SEO space, each has distinct strengths. Use our comparison tool above for a detailed side-by-side analysis.

What is the cheapest alternative to Semrush?

Pricing varies among Semrush alternatives. We recommend checking each alternative's website for current pricing. Many options in the SEO category offer free tiers or competitive pricing.

How are Semrush alternatives ranked on Lunoo?

Lunoo uses an AI-powered scoring system that analyzes category fit, feature coverage, pricing signals, public reception, recency, and value to provide 0 to 10 scores. Rankings are updated continuously.

Semrush vs Ahrefs: which is better?

Semrush scores 9.20/10 while Ahrefs scores 8.96/10 on Lunoo. The best choice depends on your specific needs. Use our detailed comparison tool for a full breakdown.

Semrush vs SE Ranking: which is better?

Semrush scores 9.20/10 while SE Ranking scores 8.96/10 on Lunoo. The best choice depends on your specific needs. Use our detailed comparison tool for a full breakdown.

Semrush vs BrightEdge: which is better?

Semrush scores 9.20/10 while BrightEdge scores 8.65/10 on Lunoo. The best choice depends on your specific needs. Use our detailed comparison tool for a full breakdown.

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