description REI Co-op Overview
REI Co-op is an American consumer cooperative dedicated to providing high-quality outdoor gear and apparel. It’s notable for its democratic member ownership structure where members receive dividends and have a voice in the organization's direction. The co-op prioritizes durable, sustainable products and serves individuals passionate about outdoor recreation and ethical purchasing practices.
help REI Co-op FAQ
What does it mean that REI is a co-op?
REI is a consumer cooperative, meaning customers can buy a lifetime membership and receive member benefits. It is not the same thing as a worker-owned cooperative.
How much is an REI membership?
REI's lifetime membership has commonly been priced at $30 in the mid-2020s. Members can receive an annual reward on eligible full-price purchases, often described around 10 percent.
When was REI founded?
REI was founded in Seattle in 1938 by Lloyd and Mary Anderson with other climbing enthusiasts. Its original purpose was to help members get reliable outdoor equipment, including climbing gear.
Why is REI associated with Opt Outside?
REI launched Opt Outside in 2015 by closing its stores on Black Friday and encouraging employees and customers to spend time outdoors. The campaign became one of the co-op's best-known brand moves.
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