What are the key differences between Apollo.io and Marketo by Salesforce?

Compare Apollo.io and Marketo by Salesforce side by side on Lunoo to see detailed feature differences, AI scores, and expert analysis.

How are Apollo.io and Marketo by Salesforce scored?

Apollo.io has an AI score of 9.6/10 and Marketo by Salesforce has an AI score of 9.3/10. Scores are based on features, user satisfaction, and overall quality analysis.

Apollo.io vs Marketo by Salesforce 2026 — Compared

Apollo.io

Marketo by Salesforce

WINNER Apollo.io

Apollo.io edges ahead with a score of 9.6/10 compared to 9.3/10 for Marketo by Salesforce. While both are highly rated i...

emoji_events WINNER

Apollo.io

9.6 Brilliant

AI Image Generator Get Apollo.io open_in_new

Marketo by Salesforce

9.3 Excellent

Marketing Automation Get Marketo by Salesforce open_in_new

Apollo.io From $49/mo Free plan available

payments

Marketo by Salesforce From $100/mo Free plan available

psychology AI Verdict

Apollo.io edges ahead with a score of 9.6/10 compared to 9.3/10 for Marketo by Salesforce. While both are highly rated in their respective fields, Apollo.io demonstrates a slight advantage in our AI ranking criteria. A detailed AI-powered analysis is being prepared for this comparison.

emoji_events Winner: Apollo.io

verified Confidence: Low

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description Overview

Apollo.io

Apollo.io is a powerful all-in-one sales intelligence platform that combines a massive B2B database with advanced engagement tools. It allows users to find high-quality leads, enrich contact data, and launch automated outreach campaigns directly from the platform. Its AI-driven lead scoring and recommendation engine help reps prioritize the most promising prospects. Apollo is particularly popular...

Marketo by Salesforce

Marketo by Salesforce offers advanced marketing automation and campaign management tools. It integrates seamlessly with Salesforce CRM, enabling personalized email campaigns, lead scoring, and analytics. Ideal for B2B marketers needing robust segmentation and targeting capabilities.