What are the key differences between Hotjar and Google Analytics 4?

Compare Hotjar and Google Analytics 4 side by side on Lunoo to see detailed feature differences, AI scores, and expert analysis.

How are Hotjar and Google Analytics 4 scored?

Hotjar has an AI score of 8.3/10 and Google Analytics 4 has an AI score of 9.1/10. Scores are based on category fit, feature coverage, pricing signals, public reception, and recency.

Hotjar vs Google Analytics 4 2026 - Compared

Hotjar

Google Analytics 4

WINNER Google Analytics 4

Google Analytics 4 edges ahead with a score of 9.1/10 compared to 8.3/10 for Hotjar. While both are highly rated in thei...

Hotjar

8.3 Excellent

Analytics Get Hotjar open_in_new

emoji_events WINNER

Google Analytics 4

9.1 Brilliant

Analytics Get Google Analytics 4 open_in_new

Hotjar From $9/month (per user) Free plan available

payments

Google Analytics 4 Free plan available

psychology AI Verdict

Google Analytics 4 edges ahead with a score of 9.1/10 compared to 8.3/10 for Hotjar. While both are highly rated in their respective fields, Google Analytics 4 demonstrates a slight advantage in our AI ranking criteria. A detailed AI-powered analysis is being prepared for this comparison.

emoji_events Winner: Google Analytics 4

verified Confidence: Low

Ready to decide? Get Google Analytics 4 arrow_forward

description Overview

Hotjar

Hotjar is a leading session recording tool that allows businesses to capture and analyze user interactions on their websites. It provides heatmaps, session replays, and user feedback tools to understand how visitors engage with content. Hotjar integrates with popular platforms like WordPress and Shopify, offering real-time insights into user behavior. Its intuitive interface and robust analytics m...

Google Analytics 4

Google Analytics 4 (GA4) is the free, next-generation analytics platform from Google. While not exclusively an SEO tool, it's critical for measuring SEO success by tracking organic traffic, user engagement, conversions, and behavior flow. Its event-based model and AI-powered insights help startups understand how users from search interact with their site. Integration with Search Console provides d...