description Aurate Overview
Aurate is a direct-to-consumer fine jewelry brand founded in New York City in 2015. It sells contemporary jewelry made with materials such as gold and presents its sourcing and pricing practices as part of the purchasing information available to customers. The brand is aimed at buyers seeking modern fine jewelry through an online retail model with an emphasis on material origin and price transparency.
help Aurate FAQ
Is Aurate jewelry real gold or is it gold-plated?
Aurate sells both solid 14k and 18k gold pieces and vermeil (thick gold plating over sterling silver), so you need to check each product page for the material. The brand, founded in New York City in 2015, positions itself as fine jewelry rather than costume jewelry.
Who founded Aurate and where is the company based?
Aurate was founded in 2015 in New York City by Sophie Kahn and Bouchra Ezzahraoui, who were reportedly college roommates before starting the brand. It operates as a direct-to-consumer company, selling online rather than through traditional jewelry store markups.
Why is Aurate cheaper than traditional jewelry stores?
Aurate is a direct-to-consumer brand founded in 2015 that cuts out middlemen between the workshop and the buyer. It publishes its sourcing and pricing practices with its products, and says it uses recycled gold and ethically sourced diamonds rather than conventional supply chains.
Does Aurate offer a warranty or free returns?
Aurate advertises a lifetime guarantee on its fine jewelry covering craftsmanship issues, plus free shipping on U.S. orders. Details like resizing and return windows are listed on its site, so check the specific policy before buying an engagement or everyday piece.
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