description Pepsi Blue Overview
Pepsi Blue is a blue-colored, berry-flavored cola introduced by PepsiCo in the United States in 2002. Its unusual color and fruit-oriented flavor distinguished it from Pepsi's standard cola products and placed it within the early-2000s wave of novelty soft drinks. The original U.S. product was discontinued in 2004, and it is now chiefly associated with discontinued beverage products and Pepsi memorabilia.
help Pepsi Blue FAQ
What was Pepsi Blue?
Pepsi Blue was a blue-colored, berry-flavored cola introduced by PepsiCo in the United States in 2002. Its color and fruit-oriented taste made it distinct from standard Pepsi.
What did Pepsi Blue taste like?
It was marketed as a berry-flavored cola rather than a conventional cola. The unusual flavor and bright blue color were central to its novelty-drink appeal.
Why was Pepsi Blue notable in the early 2000s?
It arrived during a wave of brightly colored and novelty soft drinks. Its blue appearance made it visually different from the dark brown color associated with ordinary cola.
Was Pepsi Blue the same as regular Pepsi?
No. Pepsi Blue had a berry-oriented flavor and blue coloring, while regular Pepsi used the familiar cola flavor and appearance. It was sold as a separate product by PepsiCo.
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