description Sledgehammer - Peter Gabriel Overview
Released in 1986, Peter Gabriel's "Sledgehammer" turns a musical performance into a succession of handmade visual transformations. Stop-motion animation and claymation surround Gabriel with shifting objects and surreal imagery, while frame-by-frame manipulation makes his own face and body part of the animation. The elaborate effects respond to the song's playful energy rather than building a conventional plot, giving the video the feel of an animated visual collage. Its significance within art-rock music videos rests on the close connection between performance and animation.
Physical materials remain visible throughout, making the ingenuity of the production part of its appeal. For viewers interested in animation history, music video design or Gabriel's artistic approach, it offers a detailed example of how experimental filmmaking can serve an accessible pop song.
help Sledgehammer - Peter Gabriel FAQ
Who directed the groundbreaking music video for Peter Gabriel's 'Sledgehammer'?
The music video was directed by Stephen R. Johnson and produced by Adam Whittaker at Aardman Animations. The studio utilized innovative stop-motion animation and claymation techniques to create its surreal visual effects.
When was the 'Sledgehammer' music video released?
The single and its accompanying music video were released in 1986 as part of Peter Gabriel's fifth solo album, titled 'So'. The video became an instant hit on MTV, breaking records for the most played video on the network.
How many MTV Video Music Awards did the video win?
The video won a record-breaking nine MTV Video Music Awards at the 1987 ceremony. It took home the prestigious Video of the Year award, beating out Gabriel's own 'Big Time' video.
Did the 'Sledgehammer' video utilize any other famous animation studios?
Yes, alongside Aardman Animations, the video featured work from the Brothers Quay and Nick Park. The collaboration of these prominent animators resulted in the video's unique, heavily stylized look.
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