description American Burlesque Wheel Overview
The American Burlesque Wheel was a major booking organization and touring circuit active in the United States during the early 20th century. Established to manage and standardize commercial burlesque productions, it served as the primary industry rival to the Columbia Wheel. The organization booked performers and full touring shows into a dedicated network of affiliated theaters, ensuring a steady rotation of entertainment. It played a significant role in the corporate structure of American popular theater before burlesque's eventual decline.
help American Burlesque Wheel FAQ
How was the American Burlesque Wheel connected to Columbia?
It was created in 1915 from Columbia's No. 2 circuit and served less prominent theaters. It was linked to Columbia rather than being its original independent rival, which is why histories often call it a Columbia subsidiary. [Columbia Amusement Company](https://en.wikipedia.org/wiki/Columbia_Amusement_Company)
Why did performers see the American Wheel as less restrictive?
Compared with the main Columbia circuit, the American Wheel censored performers less strictly and was more open to newer risqué staging. That difference helped it serve cheaper or less prestigious venues while Columbia kept its cleaner brand.
What happened to the American Wheel in 1922?
The circuit went bankrupt in 1922 after a rift among its managers and producers. Former American Wheel figures, including Isidore Herk, helped form the Mutual Burlesque Association, which became Columbia's major rival.
How was the American Wheel different from the Mutual Wheel?
The American Wheel was Columbia's subsidiary circuit, while the Mutual Wheel was an independent organization formed in 1922 and controlled by Isidore Herk. Mutual eventually overtook Columbia in the 1920s and later merged with it in 1927.
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