Apptivo

Apptivo is an integrated suite of business apps centered around its CRM, offering tools for invoicing, project management, help desk, and more. It approaches CRM as part of a broader business management system for small companies. The CRM module handles leads, contacts, and sales pipelines, while connected apps manage the downstream work and billing. It offers a generous free plan, making it accessible for startups and very small teams. Target users are small businesses that need a unified system to manage customer interactions, projects, and finances without juggling multiple disparate software subscriptions. Its score reflects its comprehensive, affordable all-in-one approach.