description Bobby Kotick Overview
Bobby Kotick is an American businessman who became chief executive of Activision in 1991 and remained CEO after the 2008 merger with Vivendi Games created Activision Blizzard. He led the company until 2023, overseeing a portfolio that included Call of Duty, World of Warcraft, and Candy Crush. The entry is relevant to readers examining executive leadership, consolidation, and the business history of major video-game publishers.
help Bobby Kotick FAQ
When did Bobby Kotick become CEO of Activision?
Bobby Kotick became chief executive of Activision in 1991. He remained CEO after Activision merged with Vivendi Games in 2008 to form Activision Blizzard.
Which major game franchises were part of Bobby Kotick's Activision Blizzard portfolio?
The portfolio included Call of Duty and World of Warcraft, along with other major Activision Blizzard properties. These franchises made the company one of the largest publishers in console and PC gaming.
How long did Bobby Kotick lead Activision Blizzard?
Kotick led Activision and then Activision Blizzard from 1991 until 2023. His tenure covered the 2008 merger and the company's expansion into large annual game franchises.
What was the 2008 merger that Bobby Kotick oversaw?
Activision merged with Vivendi Games in 2008, creating Activision Blizzard. Vivendi Games brought major properties such as World of Warcraft into the combined company.
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