Brandwatch (Consumer Intelligence)

Brandwatch (now part of Cision's Consumer Intelligence suite) is a premier enterprise-grade social listening and analytics platform, not a traditional publishing scheduler. It specializes in analyzing billions of online conversations across social media, news, blogs, and forums to provide deep market and consumer insights. Its powerful AI-driven analytics can track brand health, campaign performance, competitor activity, industry trends, and consumer sentiment at scale. It's used for crisis management, influencer identification, product development research, and measuring campaign impact beyond vanity metrics. It's ideal for large corporations, research firms, and agencies that need to move beyond basic scheduling to understand the 'why' behind social data. Compared to Sprout Social's listening, Brandwatch offers vastly more data sources, more sophisticated query building, and advanced image recognition. It is often used in conjunction with a publishing tool to form a complete social tech stack.